Coherent Communication for INTERREG Programmes DG Regio Open Days European Territorial Cooperation in a Transnational Perspective : 11C04 Bryony Ulyett – Communication Officer, INTERREG IIIB North West Europe

INTERREG IIIB 13 Communication strategies 13 Programme areas, 13 Programme Management Structures, 8 desk officers at the Commission. 1 Name, 1 transnational Objective 13 Communication strategies

IIIB personality check What separates us Geography (zones/location) Budget (affects number of staff & workload, scale of projects...) Methods (management style, MA/JTS relations, evaluation methods...) What we have in common Name (INTERREG IIIB) Structure (JTS + MA + PSC-PMC + commission desk officer) Objectives (Priorities, themes, transnational cooperation) Challenges (future programming period, communication, Lisbon & Gothenburg agenda...)

Identity Is based upon Who we are What we do What we are working for ↔ Name ↔ Activity ↔ Purpose INTERREG IIIB / Community Initiative Programme / ERDF / Transnational Cooperation Stimulating and Promoting transnational territorial cooperation / project development / monitoring Changing attitudes, feeding into a cohesive European territory

Effective Communication Is clear, coherent and concise Is dependant on management Is adaptable Is supported by all Needs a strong Identity

Cooperation Programmes must cooperate INTERREG IIIB programmes need to cooperate on a common identity before trying to clarify who they are individually What is the bigger picture? a strong image of cooperation, who is the boss, the beneficiary, stronger voice, more credibility, JTS communication guidelines...