Business Plan Usborne Books At Home
What is a Business Plan? An objective, critical, unemotional look at your business
What business are we in? Publishing childrens books Network Marketing
History of the Company Incorporated in 1965…History actually began in 1983 UBAH started in 1988 School & Library Division – UBAH
Products Usborne titles 75 titles Evergreen Contract Evergreen Contract Sole source supplier – largest customer List is getting better & better Over 1,300 titles
Marketing & Sales
Retail 7,000 Stores Borders, Barnes & Noble, Books-A-Million & Sonlight Curriculum Borders, Barnes & Noble, Books-A-Million & Sonlight Curriculum
UBAH My Personal Favorite Division Unlimited Growth Potential PartyLite = 500 Million Pampered Chef = 700 Million Longaberger = One Billion
Competition Dont Worry…. …We have faced the enemy & it is US!
Management Team ToddPatAmyCraig The Organization is stronger than the individual parts
Capitalization - Debt Publicly Traded Stock on NASDAQ 3.8 Million shares outstanding Virtually No DEBT
Case #1 Casual Approach One Home Show a week $400 x 50 weeks = $20,000 annual sales Approximately $5,000 year annual income
Case #2 Build An Organization 250 consultants selling $350 monthly = $87,500 Approximately $4,000 to $5,000 monthly income
How to Build An Organization 100% Annual Recruiting Growth 7,000 consultants require 7,000 new recruits annually Attrition leaves us 3,500 remaining
If you have pride in your company, Enthusiasm Will Follow!
Sales History
Sales Projections
Summary How do we achieve desired growth? Most aggressive promotion of Marketing in our history Multiple channels to develop Outstanding products Supportive Home Office Capable of handling growth Capable of handling growth Enlarged Facility Enlarged Facility Upgraded information systems Upgraded information systems
The elements of success are here at UBAH… Your Future is in Your Hands Success doesnt come to the chosen few, it comes to those few who have chosen.