Response: ‘More or the Same Amount’

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Presentation transcript:

Response: ‘More or the Same Amount’ Just Like The Average Adult, The Television Clearly Continues To Be The Affluents’ Preferred Screen To Watch TV Programs Due to their active lifestyle, Affluents, particularly the Ultra Affluent, are more likely than the average person to view on other devices, however they most enjoy TV programming on the television. “How do you watch TV Programs compared to 12 months ago?” Response: ‘More or the Same Amount’ Total Affluents Moderate Affluents Ultra Affluents 97 123 109 102 108 (index vs. total Affluents) 100 116 137 150 128 100 99 98 94 99 (index vs. total Adults) (index vs. total Affluents) VAB: GOOD FORTUNE Source: 2017 GfK MRI Doublebase, Affluent Households HHI $100k+, Moderate Affluents, HHI $100k-$200k, Ultra Affluents HHI $200k+

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