Americans Dedicate More Time To the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, Emailing, And Viewing Netflix, YouTube,

Slides:

Advertisements

Similar presentations

An Evolving Media Landscape: Platform Adoption © All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross.

Advertisements

TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.

TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.

TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.

2 Shocking Stats and Amazing Statistics 3 Americans spend more time on social media than any other major Internet activity, including .

Newsbrands and mobile phones

Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)

“How Long” A18+ ON ANY DEVICE: Where Is The Audience In Any Given Minute? PC Smartphone Tablet Source: Nielsen Comparable Metrics Report Q3 2015; Data.

Mobile Usage Facts local mobile customer – 95% mobile users search for local info Mobile Usage Facts.

Multiscreen TV Brands (TV + online)

Dcm audience insights women.

Multi-Screen TV Brands vs. AdTech:

MILLENNIAL MEN AGES K +4M

Multiscreen (TV + online)

Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:

Multi-Screen TV Brands vs. AdTech:

Multiscreen (TV + online)

U.S. Media Use: Time Spent Reading Magazines (in Minutes)

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.

They Also Want More Off The TV Screen - A Thirst For More Content And A Desire To Share Their Experience With Other Fans The Top 5 Entertainment TV programs.

Average Time Spent Watching TV Sports Has Increased For The Total Population & Millennials Over The Last Eight Years Sports-Related National TV Programming:

Average Monthly Time Spent Minutes per viewer– Adults 18+

Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Multi-Screen TV Brands Vs. AdTech

Average Monthly Video Users by Device (000)

Average Monthly Video Users by Device (000)

Multi-Screen TV Brands Vs. AdTech

Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.

Multi-Screen TV Brands Vs. AdTech

Live TV accounts for 70% of total video viewing

Total Ad-Supported TV Brands

Adults Dedicate More Time On the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,

Monthly “Time Spent” Average (Minutes per Viewer)

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Adult 18+ Average Audience (000)

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Monthly “Time Spent” Average (Minutes per Viewer)

Total Online Activity: % Video vs. % Non-Video

Adult Average Audience (000)

A custom analysis of the reach delivered by ad-supported TV vs

Multi-Screen TV Brands Vs. AdTech

Summer Audience Composition

Black 18+ Average Audience (000)

Total Ad-Supported TV Brands

Even The Most “Unlikely” TV Viewers View More TV than Streaming Video

Online Content Destinations

Adult Average Audience (000)

Multiscreen (TV + online)

Multiscreen (TV + online)

Adult 18+ Average Audience (000)

Average Daily Time Spent On Video Based On Total U.S. Population

Total Ad-Supported TV Brands

M18-34 Average Minutes Per Visitor September 2018

Monthly “Time Spent” Average (Minutes per Viewer)

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Adult 18+ Average Audience (000)

Monthly Time Spent by Device (Hrs:min) Watching Television

Multiscreen (TV + online)

Multiscreen (TV + online)

Total Ad-Supported TV Brands

Presentation transcript:

Americans Dedicate More Time To the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, Emailing, And Viewing Netflix, YouTube, And Facebook Combined Time spent per day (Adults) 18 min Source: Nielsen Total Audience Report, Q1 ’17, P18+; TV = Live TV + DVR + Time Shifted, reflects activity on TV set only – computer/laptop and mobile viewing not included; Bureau of Labor Statistics, 2016 Annual Average Hours Per Day in Selected Activities, Reflects P15+; comScore Media Metrix Multi-Platform Data, Desktop 2+, Mobile 18+, July 2017, Average minutes per visitor- note mobile video is not included in comScore data 9

Millennials Spend More Time Watching TV Each Day Than They Do Eating/Drinking, Shopping, And Using YouTube And Instagram Combined Time Spent per day (Millennials) Source: TV: Nielsen Total Audience Report, Q1 ’17; TV = Live TV + DVR + Time Shifted, A18-34, graph reflects activity on TV set only – computer/laptop and mobile viewing not included; Bureau of Labor Statistics, 2016 Annual Average Hours Per Day, P20-34; comScore Media Metrix Multi-Platform Data, P18+, July 2017, note mobile video is not included in comScore data 11