Chapter 2 Impact of Marketing.

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Presentation transcript:

Chapter 2 Impact of Marketing

Good or Evil? It is important to determine if marketing plays a positive or negative role.

Benefits of Marketing Better Products and Lower Costs Employment Opportunities ¼ of all jobs in the US are marketing related New Products More Needs Being Met Customers Make Better Decisions Better Product Standards

Common Complaints Unneeded Purchases Higher Product Costs 50% of the cost of a product is marketing related expenses

Ethics and Marketing Ethics: Moral principles or values based on honesty and Fairness.

Business Ethics https://www.youtube.com/watch?t=262&v=vmVu66Fpd9U

Ethics and Marketing Video! http://www.cbsnews.com/videos/calvin-kleins-racy-new-ad/