SEATING CHART DAY! Pick a GOOD spot!

Chapter 1-1 What is Marketing

Logo Quiz

Justin Bieber http://www.youtube.com/watch?v=rnUt-dZrOV0 http://www.youtube.com/watch?v=0zkFTkh1ZcY

Why Study Marketing? Marketing is now seen as essential to the success of all businesses, but also organizations. Effective marketing leads to satisfied customers and a successful, profitable business!

Where does Marketing Happen? Marketing is everywhere!

How do Businesses Use Marketing? Businesses Directly Involved Major Marketing Activities Limited Marketing Role Advertising Agencies Retailers Law Offices Marketing Research Firms Banks Medical Centers Import/Export Offices Auto Dealers Universities Finance Firms Manufactures Accounting Firms Telemarketers Real Estate Agencies Government

Fast Fact! A LARGE COMPANY MAY PRODUCE AS MANY AS 100 NEW PRODUCTS A YEAR. IN AVERAGE, ONLY 5% OF NEW PRODUCTS ARE SUCCESSFUL!

Marketing Functions-pg. 8 Market Planning Product and Service Management Distribution Pricing Promotion Selling Marketing Information Management Financing Risk Management

Functions of Football

Marketing Marketing is the creation and maintenance of satisfying exchange relationships. Apple’s Marketing Strategy and why it is important! https://www.youtube.com/watch?v=kshIWIc15yg

Break it down… Creation suggests that is involved from the beginning Maintenance means that marketing must continue to be uses as long as a business operates Satisfaction of both the business and customer is the goal of marketing Exchange Relationship applies for any exchange where people are giving and receiving something of value.

Business Exchange Customer Movie Theater Convenient and enjoyable access to entertainment Moviegoers Grain Farmer High Quality Wheat delivered for processing Cereal Manufactures Physician Treatment for illness Patients College Courses, Degrees Students Commercial Airlines Safe, Online Transportation Travelers City Government Clean and Maintained streets, police Citizens