PR work at SURFnet 17 January 2019

Department Communications & Marketing Goal Customer intimacy Enlarge knowledge, use and appreciation services SURFnet Enlarge commitment employers SURFnet Strengthen image SURFnet Guarantee uniformity expressions SURFnet -> house style and core values 5 people, 4,2 fte Budget: 245,000 euro and 255,000 for GigaPort Kernwaarden: Core values are innovation, quality and usefulness (utility of services) SURFnet, Pioneering Network for Higher Education and Research

Tasks Corporate Communication, 315 days Project communication, 130 days Marketing communication, 155 days Internal communication, 55 days Recruitment communication, 15 days Corporate: annual report, publications, website, magazine, house style guidelines, press, meetings and events Project: Gigaport, SURFworks, SURFnet/Kennisnet collaboration programme Marketingcommunications: campaigns, Internal : intranet, internal meetings, events Recruitment: SURFnet, Pioneering Network for Higher Education and Research

Target groups Internal Communication Integrated communication Employees SURFnet Internal Communication Integrated communication Recruitment Government Funding agencies/Financers Suppliers Press Common public Corporate, recruitment, Project communication communications Marketing Integrated communication – the management of all organized communications with stakeholder and customers. Thus all communications activities work together as a unified force. Corporate communication – communication about the company SURFnet -> recruitment communication, project communication, PR, public affairs etc. Marketing communications – communication with the market on products and services of SURFnet End-users (teachers, staff and researchers) Students are secondary target group Institution contacts SURFnet, Pioneering Network for Higher Education and Research

New: Marketing Coordinating role in Marketing activities Outline a strategy for product/market combinations Control all marketing communications activities SURFnet, Pioneering Network for Higher Education and Research