Editorial Speeches Speaking to Persuade

Editorial speeches Your primary purpose is to persuade! Take a stand on an issue. If you cannot take a clear stand, you do not have a good editorial.

Step 1: Choose a Topic Pick a topic reflecting recent news events. What are hot issues? What has recently happened? What are the latest controversies in the public arena?

Step 2: Create your Thesis Take a clear stand on the issue. Do not play both sides here. You must have a clear, direct thesis in order to have a solid editorial.

Step 3: Outline Your Supporting Ideas Consider the opposition’s argument to frame your work This is where you need to focus on logos

Write Your Speech Introduction Openings: anecdote‑ short story that makes a point question‑ usually rhetorical which tries to involve reader starting statistic/ fact description‑ to put the reader in a certain place/time

Write Your Speech Introduction Position Statement/Thesis Statement/ Main Idea one sentence statement on your position

Write Your Speech Body Use logos as much as you can Convince your audience using pathos, ethos, appeal to authority, and sense of urgency put in order of your weakest to strongest arguments/ reasons/ details finish with strongest

Write Your Speech Conclusion suggest a course of action remind reader of your opening hook in some way

Adding to Your Speech Make a Concession considers what the other side's strongest argument is and acknowledges it example: "Certainly open campus can be dangerous for some students. However..." makes this point quickly, then moves on to your position & details