MARKET RESEARCH IN CSB OF LATVIA Gundega Gajevska CSB of Latvia

CONTENTS OF PRESENTATION Research and monitoring What is monitored? Subscriptions to publications Requests for tailor made data sets Home page visitors and visits Data base extractions 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING Statistics on: subscriptions to publications information centre (IC) visitors, regional IC visitors requests for tailor made requests home page visitors and visits data base extractions articles in regional newspapers (RIC) Monitoring of: frequently asked questions (by mail, in IC) comments and proposals at IC feedbacks in mailbox of database 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING (cont.) Customer satisfaction survey by snail mail in xxxx and 2004 by mail Image and familiarity survey outsourcing in xxxx Meetings with business sector representatives Other institutions’ web page monitoring 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING: SUBSCRIPTIONS OF PUBLICATIONS - 15 thsd subscriptions in 2004, a decrease of 3.5 thsd compared to previous years - a decline in trend.   Comments and proposals at IC private persons and business companies need quick access to the data, they purchase already released publications rather than make subscriptions at the beginning of the year. students mostly need only a selection of indicators not the whole data set included in the publication therefore IC staff has to extensively use photocopier. Publication printruns become smaller/less cost-effective publication policy was revised and short-term statistics leaflets have been abolished instead a short-term statistics database (free off charge, no registration) has been launched. 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING: REQUESTS FOR TAILOR MADE DATA SETS Number of requests for tailor made data sets from Latvia is increasing: Standard replies Improve service for requests and clients that are profitable Develop customer database 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING: HOME PAGE VISITORS AND VISITS (thousands) 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING: HOME PAGE VISITORS AND VISITS An analysis of homepage user statistics shows a growing trend: in December 2004 the number of unique user visits doubled in comparison with the previous year. Visitors have found useful information and visit the homepage more often than in the previous year. Monitoring of frequently asked questions (by mail, in IC) questions on data and information that can be found on home page home page structure has become sophisticated and difficult to browse Home page restructuring is urgently necessary (planned outsourcing) 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING: DATA BASE EXTRACTIONS 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING: DATA BASE EXTRACTIONS (cont.1) From 1 October 2004 the databases are accessible on the Internet without subscription fees and this means that any data user who has the Internet may access these statistical data. The number of viewed or downloaded tables has therefore increased more than 3 times. In mid-October 2004 improvements were made in software that registers users` manipulations and allows obtaining more detailed information about the users` activities and tables viewed in the databases. 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki

RESEARCH AND MONITORING: DATA BASE EXTRACTIONS (cont.2) (15 October – 31 December, 2004) Most popular themes in the databases : Options used: Table viewed using Internet explorer 79% Downloaded in Excel format 14% A graph drawn 3% Downloaded in txt file format 2% Downloaded in PC-Axis file format Population 17% Employment 8% Finance 5% Gross domestic product 4% Foreign trade Prices and consumption Personal income 17/01/2019 marketing research - LATVIA / Marketing Conference in Helsinki