NEWSLETTERS Ask students if they have ever written a newsletter as a class project and brainstorm

DISCUSSION Do you get paper newsletters/ e- newsletters? If so, do you read them? Why/Why not? Why do companies use newsletters?

Research A: Email vs Direct Mail: Which works better? http://www.businessknowhow.com/directmail/ideas/compar e.htm B: The importance of newsletters http://smallbusiness.chron.com/importance-newsletters- business-61725.html C: How to write newsletters in 90 minutes http://webmarketingtoday.com/articles/How-to-Write-your- Email-Newsletter-in-90-Minutes/ D: Writing headlines that get clicks http://writtent.com/blog/7-ways-write-headlines-get-clicks- examples/

2 minute CHALLENGE List all the possible information that can be included in a newsletter. No internet use allowed for this challenge!

WhAt to include in a newsletter Content for newsletters http://www.copypress.com/blog/19-types-of- content-to-include-in-your-newsletter/ Examples of newsletters http://www.topleftdesign.com/blog/2011/08/ the-5-things-your-newsletter-must-include/ + an opt-out link!

TASK Follow the recommendations in the “How to write a newsletter in 90 minutes” article Create a newsletter for your company and: communicate about your product keep your reader interested include three content pieces: two short ones (100-150 words) and one longer one (300 words) create a pleasant, eye-catching design