What is advertising? Advertising is getting public attention on one’s product or service. Advertisers means of advertising are: Print e.g. newspaper or magazine Television Radio

Types of advertisements Factual- it gives information to persons making them aware of products and services available. Persuasive- convinces persons to purchase a product or service through special appeals or techniques.

Persuasive techniques used in advertisements Bandwagon-the suggestion that you should join the crowd or be on the winning side by using a product —you don’t want to be the only person without it!( everyone has one, you should too) Snob Appeal-The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.(belong to a special group)

To be attractive Testimonial- a well known person or celebrity endorses your product

Emotional Appeal- it evokes strong feelings about a situation or product Rhetorical question- ask a question for produce an effect, no answer is necessary

Repetition- repeating the name of the product or phrases pertaining to the product many times Cardstacking-giving one side of the product, it overemphasizes and omit facts

Language used in advertising Frequent use of Adjectives - a predominance of superlatives; best, freshest, cleanest, brightest, biggest, most real, special, crisp wonderful… Rhymes- e.g. travel light, travel right Figurative devices-to appeal to the imagination e.g.. Skittles taste the rainbow Catchy Phrases – language to arrest your attention; to lure you in, to communicate instantly, briefly, concisely with impact. Imperative Mood - The language urges, orders or commands you to act in an assertive aggressive but creative manner e.g use of verbs-buy, make, get, give, know, look, feel, choose, start, Use of the Second Person  - You are being addressed, targeted, made to feel special. You are induced to “treat/indulge yourself” because you deserve it – to arouse self- interest.  They speak directly to the reader.

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