and how to turn them into an original contribution Facts Data (They are out there, whether you’ve discovered them or not) Experience Imagination Wisdom Opinion (You can know things you created / thought up / lived through) Information (Ordered facts, catalogued, coded, listed, quantified, reviewed, arranged, synthesized, understood) Interpretation, Analysis Evaluation (Deciding, ranking, judging, theorizing) Knowledge (Everything Academics know in your field) Knowables Things you can know, and how to turn them into an original contribution to academic knowledge.