Sawaya Segalas & Co., LLC Preliminary Introductory Materials

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Presentation transcript:

Sawaya Segalas & Co., LLC Preliminary Introductory Materials February 2011 Sawaya Segalas & Co., LLC Preliminary Introductory Materials IRI InfoScan (TOTAL US CONV data ending July 10,2016)

Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) 11.6% Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Strictly Confidential Bottled Water Category Retail Unit* Sales (MM) & % Chg YA Total Bottled Water Unsweetened Sparkling Water (includes Flavored & Unflavored) Premium Bottled Water (includes Still & Sparkling) 9.5% Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016 *Units = Actual packages scanned

*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 52 Week Premium Bottled Cat Please include all brands included within the slide % Unit Growth 60.8% 33.8% 32.1% 22.7% 17.7% 18.5% 12.0% 7.2% (17.6%) (41.6%) Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016 *Units = Actual packages scanned

*Units = Actual packages scanned Strictly Confidential Voss v. Premium Peers Dollar & Unit* Sales % Chg YA % Dollar Growth Latest 12 Week Please include all brands included within the slide Premium Bottled Cat % Unit Growth 107.3% 39.3% 28.5% 30.5% 12.1% 9.7% 10.8% 10.3% (4.9%) (28.8%) Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016 *Units = Actual packages scanned

Voss Dollar Sales ($MM) Trends Strictly Confidential Voss Dollar Sales ($MM) Trends Dollar Sales – Moving Annual Total by Month NOTE:we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US CONV, Data Ending July 10,2016

Voss Unit* Sales (MM) Trends Strictly Confidential Voss Unit* Sales (MM) Trends Unit Sales - Moving Annual Total by Month NOTE: we have only 16 rolling 52 weeks Source: IRI Infoscan, Total US CONV, Data Ending July 10,2016 *Units = Actual packages scanned

Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV) Strictly Confidential Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV) Latest 12 Weeks Latest 52 Weeks Values are in Millions Dollar Sales Dollar Sales % Chg YA Source: IRI Infoscan, Data Ending July 10,2016

Voss ACV Weighted Distribution (%) by Region (L-4, CONV) Strictly Confidential Voss ACV Weighted Distribution (%) by Region (L-4, CONV) Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

Voss PDI & Dollar Share by Region (L-4, CONV) Strictly Confidential Voss PDI & Dollar Share by Region (L-4, CONV) West Plains Great Lakes Northeast TTL Premium: 112.2 Unsweetened Sparkling: 44.4 TTL Voss: 132.1 Voss Share of Premium: 3.0% TTL Premium: 98.2 Unsweetened Sparkling: 113.8 TTL Voss: 66.7 Voss Share of Premium: 1.6% TTL Premium: 84.3 Unsweetened Sparkling: 25.3 TTL Voss: 148.4 Voss Share of Premium: 4.6% TTL Premium: 74.5 Unsweetened Sparkling: 352.9 TTL Voss: 109.9 Voss Share of Premium: 3.7% California South Central Southeast Mid South TTL Premium: 83.0 Unsweetened Sparkling: 29.2 TTL Voss: 140.6 Voss Share of Premium: 4.0% TTL Premium: 122.0 Unsweetened Sparkling: 75.7 TTL Voss: 87.1 Voss Share of Premium: 2.0% TTL Premium: 102.5 Unsweetened Sparkling: 23.9 TTL Voss: 21.5 Voss Share of Premium: 0.6% TTL Premium: 135.0 Unsweetened Sparkling: 43.6 TTL Voss: 70.2 Voss Share of Premium: 1.4% Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share) PDI = (Volume Sales in a Geography / Population of the Geography) (Volume Sales in Total US / Total US Population) Source: IRI Infoscan, Data Ending July 10,2016 Copyright © Information Resources, Inc., 2006. Confidential and proprietary

Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV) Strictly Confidential Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV) Total PREMIUM Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $1,113.1M 9.5% +$96.4M 9.7% +$94.3M 9.7 $1,061.6M +0.3 +$0.02 $1.26 99.2 +0.4 Total VOSS Dollar Sales Base $ Sales Avg. Wkly Items Per Store Base Price Per Vol Avg Weekly ACV Wtd Distribution 52 Weeks: 12 Weeks: 4 Weeks: $27.6M 37.1% +$7.5M 34.6% +$6.7M 1.6 $26.1M +0.1 +$0.02 $1.91 22.0 +6.0 Use Voss Custom Volume for Pricing Add in L 52/12/4 for Avg Weekly ACV Wtg Dist 99.5 +0.2 23.6 +4.0 99.6 +0.2 23.4 +3.3 11 Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV) Strictly Confidential Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV) Total PREMIUM Dollar Sales Incr $ Sales Weeks of Support $1,113.1M 9.5% +$96.4M 4.3% +$2.1M $51.5M 29 +0.0 23.8 (-1.5) $1.21 +$0.01 18.9 14.3 (-1.0) +13.3 27.5 +13.7 43.4 (-4.8) Promo Price Per Vol Lifts Total VOSS Dollar Sales Incr $ Sales Weeks of Support $27.6M 37.1% +$7.5M 103.3% +$0.8M $1.5M 2 +1.0 70.7 +0.2 $1.85 +$0.03 62.9 48.8 +0.9 +28.8 46.5 (-12.1) 84.7 +1.3 Promo Price Per Vol Lifts Use Voss Custom Volume for Pricing Add in L 52/12/4 for Avg Weekly ACV Wtg Dist %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only %Lift Chg YA Feat Only Disp Only Feat & Disp TPR Only 12 Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

Voss Dollar Sales per Point of Distribution (L-12, CONV) Strictly Confidential Voss Dollar Sales per Point of Distribution (L-12, CONV) Dollar Sales per Point of Distribution* = Plastic/PET SKU = Glass SKU $268,903 $154,076 * Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs Dollar values in thousands 13 Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

Voss Average Price per Unit (CONV) Strictly Confidential Voss Average Price per Unit (CONV) = Plastic/PET SKU Still Water SKUs Sparkling Water SKUs = Glass SKU L-52 L-24 L-12 L-4 Source: IRI Infoscan, Total US MULO+C Data Ending July 10,2016

Voss Commands a Highly Attractive Ultra-Premium Retail Price Point Strictly Confidential Voss Commands a Highly Attractive Ultra-Premium Retail Price Point L-52 Total U.S. Water Average Price per Volume (500ml) (1) = Voss Premium Index 192 159 140 117 135 164 135 116 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

Total Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-52, CONV) % CHG YA Total Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.02 $0.03 $0.04 -$0.01 -$0.30 -$0.03 Promo Price/Vol $0.01 $0.08 $0.07 $0.00 -$0.02 (1) One unit of volume represents 16.907 Oz. Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

Premium Bottled Water Category Strictly Confidential Premium Water Volume¹ Price Landscape (L-12, CONV) CHG vs YA Premium Bottled Water Category Voss Evian Perrier Fiji San Pellegrino San Benedetto Glacceau Smart Water Resource Icelandic Glacial Avg. Price/Vol $0.01 $0.06 $0.00 $0.03 -$0.80 -$0.02 $0.04 Promo Price/Vol $0.02 $0.09 -$0.03 -$0.01 $0.05 (1) One unit of volume represents 16.907 Oz. 17 Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

Volume by Price Threshold: Premium Brands (L-52, CONV) Strictly Confidential Volume by Price Threshold: Premium Brands (L-52, CONV) $1.17/500ml or $8.85/128oz* *Mean price point among all Premium Brands listed Values are in Millions, Volume Equivalency = 500ml 18 Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

APPENDIX: DATA DETAIL

Voss Retail Dollar Sales by SKU (CONV) Strictly Confidential Voss Retail Dollar Sales by SKU (CONV) Dollar Sales of Voss by SKU (% Growth vs. YAG Period) DOLLAR Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 $206,930 -12.0% $112,534 8.1% $53,410 -14.3% $14,123 19.3% 500ml 8243040010 $14,480,780 22.1% $7,099,367 7.0% $3,812,105 -3.2% $1,337,988 1.1% 850ml 8243040011 $10,445,690 55.5% $5,184,066 20.4% $2,904,626 5.2% $949,801 -9.9% 12 8243020031 $48 115.1% $26 18.5% $0 0.0% 24 8243020010 $112 6 8243020025 $26,830 255.3% $15,507 131.6% $9,950 55.9% $1,788 -31.5% Still - Glass VOSS STILL - Glass 375ml 8243061173 $578,949 23.7% $284,016 $177,185 29.1% $60,622 21.2% 4 8243020028 -100.0% 8243018253 800ml 8243061174 $583,436 26.8% $307,992 36.4% $186,478 67.6% $73,966 78.9% 2 8243050018 8243061130 $3,327 $3,277 Voss Still Total   $26,326,102 33.3% $13,006,836 13.0% $7,147,056 1.8% $2,438,287 -1.8% Sparkling VOSS SPARKLING - Glass 8243061175 $492,838 88.5% $311,661 137.0% $202,425 139.4% $91,385 228.9% 8243050005 $15 $3 8243061176 $184,275 66.3% $102,143 89.7% $66,411 80.2% $32,685 258.6% 8243050019 Voss Sparkling Total $677,128 238.2% $413,820 434.3% $268,838 564.9% $124,070 888.6% Total Voss $27,003,229 37.1% $13,420,655 19.7% $7,415,893 11.5% $2,562,357 11.7% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

Voss Retail Volume Sales by SKU (CONV) Strictly Confidential Voss Retail Volume Sales by SKU (CONV) Volume Sales of Voss by SKU (% Growth vs. YAG Period) Volume Still - Plastic Size Count UPC Code L -52 L -24 L -12 L -4 VOSS STILL - Plastic 330ml 1 8243040009 77152 -21.4% 39433 -9.8% 17738 -32.3% 4894 -1.4% 500ml 8243040010 7879641 24.0% 3899472 9.8% 2091141 728611 3.1% 850ml 8243040011 5855168 51.4% 2898364 18.8% 1627795 4.1% 530586 -11.2% 12 8243020031 21 95.9% 11 -0.7% 0.0% 24 8243020010 1389 6 8243020025 18044 278.1% 10528 145.0% 6799 65.0% 1238 -27.9% Still - Glass VOSS STILL - Glass 375ml 8243061173 168632 18.1% 82614 15.5% 52045 27.6% 17763 18.5% 4 8243020028 -100.0% 8243018253 800ml 8243061174 260752 17.6% 135524 24.8% 81288 54.2% 31821 66.2% 2 8243050018 8243061130 1819 1576 Voss Still Total   14280663 33.4% 7078291 13.6% 3885191 1.8% 1316151 -2.2% Sparkling VOSS SPARKLING - Glass 8243061175 158581 101.5% 104726 168.1% 70343 182.3% 33734 299.3% 8243050005 3 8243061176 79387 55.8% 43386 73.5% 27940 62.9% 13862 233.5% 8243050019 Voss Sparkling Total 237989 241.6% 148132 446.9% 98287 583.5% 47595 958.7% Total Voss 14518652 35.9% 7226423 3983478 8.3% 1363746 7.2% 8243018254 does have any sales in QS3 . Also 8243020010 , 0071529801 and 8243061130 upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine One unit of volume represents 16.907l. oz. Values are in Millions, Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending July 10,2016

Voss Glass SKUs v. Competitor SKUs (L-12, CONV) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-12, CONV) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit* Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss   330 ml 12 8243061130 $3,277 1,576 82 $2.08 $39.99 0.02 $148,189 375 ml 1 8243061173 $177,185 52,045 69,299 $3.40 $2.56 1.11 $159,665 4 8243020028 $0 $0.00 0.00 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 8243061174 $186,478 81,288 50,718 $2.29 $3.68 1.10 $169,349 Sparkling - Glass Perrier 200 ml 6 7478000001 *Can 250 ml 10 7478033356 7478037743 4150880007 $22,194 10,450 20,914 $2.12 $1.06 0.29 $76,159 4150880035 $2,346 1,118 373 $2.10 $6.29 0.03 $67,769 7478000020 7478000003 $852,305 389,145 590,133 $2.19 $1.44 4.49 $189,667 24 7478000410 7478000006 $23,517 18,109 6,866 $1.30 $3.43 0.16 $145,593 8243061175 $202,425 70,343 93,663 $2.88 $2.16 3.89 $51,992 8243050005 $3 3 $0.73 $2,016 7478000007 $266,264 164,182 109,692 $1.62 $2.43 1.67 $159,127 7478000009 $375,750 237,393 158,606 $1.58 $2.37 1.98 $189,796 7478000024 7478000005 $1,567,525 967,025 646,082 4.64 $338,170 4150880012 $323,102 189,443 126,569 $1.71 $2.55 1.88 $172,320 4150881183 15 4150863446 8243050019 8243061176 $66,411 27,940 17,433 $2.38 $3.81 0.45 $148,233 1000 ml 4150880000 $34,484 24,126 12,066 $1.43 $2.86 0.36 $95,971 Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending July 10,2016 *Units = Actual packages scanned

Voss Glass SKUs v. Competitor SKUs (L-52, CONV) Strictly Confidential Voss Glass SKUs v. Competitor SKUs (L-52, CONV) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit* Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Glass Voss   330 ml 12 8243061130 $3,327 1,819 95 $1.83 $35.19 0.02 $155,735 375 ml 1 8243061173 $578,949 168,632 224,536 $3.43 $2.58 1.31 $442,172 4 8243020028 $0 $0.00 0.00 San Pellegrino 750 ml 0400356432 800 ml 2 8243050018 8243061174 $583,436 260,752 162,691 $2.24 $3.59 1.98 $294,633 Sparkling - Glass Perrier 200 ml 6 7478000001 $234 77 32 $3.04 $7.29 $14,351 *Can 250 ml 10 7478033356 $33 17 3 $1.98 $9.90 $2,026 7478037743 4150880007 $106,737 41,116 82,285 $2.60 $1.30 0.38 $282,641 4150880035 $17,506 7,900 2,634 $2.22 $6.65 0.18 $95,094 7478000020 7478000003 $3,423,626 1,576,696 2,391,038 $2.17 $1.43 5.81 $589,730 24 7478000410 $7 20 $0.35 $5.49 $4,800 7478000006 $83,765 54,335 20,600 $1.54 $4.07 0.29 $288,688 8243061175 $492,838 158,581 211,153 $3.11 $2.33 3.95 $124,915 8243050005 $15 21 7 $0.73 $2.19 $3,394 7478000007 $861,340 531,868 355,348 $1.62 $2.42 1.67 $516,592 7478000009 $1,434,536 907,797 606,511 $1.58 $2.37 2.10 $682,799 7478000024 $21 $1.80 $4.76 0.01 $2,162 7478000005 $6,327,073 3,898,605 2,604,709 $2.43 4.98 $1,270,244 4150880012 $1,181,064 702,948 469,648 $1.68 $2.51 2.16 $547,296 4150881183 15 4150863446 8243050019 8243061176 $184,275 79,387 49,532 $2.32 $3.72 0.71 $260,992 1000 ml 4150880000 $95,042 66,876 33,447 $1.42 $2.84 0.59 $161,419 Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV Data Ending July 10,2016 *Units = Actual packages scanned

Voss Plastic SKUs v. Competitor SKUs (L-12, CONV) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-12, CONV) L-12 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $0 $0.00 0.00 Fiji 1 3256500031 $74,572 34,934 52,916 $2.13 $1.41 1.08 $68,853 3256500062 $8,854 6,071 1,534 $1.46 $5.77 0.33 $26,861 Voss 8243040009 $53,410 17,738 26,900 $3.01 $1.99 0.57 $93,109 8243020025 $9,950 6,799 1,710 $5.82 0.12 $82,293   12 8243020031 $26 11 $2.41 $19.08 $23,086 500 ml 7929800008 $1,161,934 712,940 713,405 $1.63 11.18 $103,912 7929800019 $280 213 36 $1.31 $7.88 0.02 $14,842 24 3256500004 $98 50 2 $1.98 $47.40 0.01 $10,237 3256500001 $14,762,677 8,734,044 8,739,730 $1.69 65.52 $225,329 3256500011 $5,696 6,180 258 $0.92 $22.11 0.14 $39,668 3256500009 $21,357 18,842 3,142 $1.13 $6.80 0.56 $37,937 8243040010 $3,812,105 2,091,141 2,092,502 $1.82 23.71 $160,772 8243020010 750 ml 7929840011 $339,377 232,612 155,411 $2.18 4.95 $68,502 850 ml 8243040011 $2,904,626 1,627,795 959,005 $1.78 $3.03 15.98 $181,748 1000 ml 7929800007 $5,580,823 4,254,575 2,127,867 $2.62 20.52 $272,005 7929860007 $35,947 39,235 3,271 $10.99 0.15 $237,579 7929810000 $3,085 2,428 101 $1.27 $30.49 0.07 $45,024 7929820000 3256500002 $31,077,342 22,995,139 11,500,699 $1.35 $2.70 69.61 $446,447 3256500010 $2,030 1,914 160 $1.06 $12.72 0.20 $9,939 1500 ml 7929800005 $332,068 311,584 103,903 $1.07 $3.20 1.87 $177,759 3256500003 $3,939,848 3,714,613 1,238,698 $3.18 14.59 $270,049 Sparkling - Plastic Perrier 7478000070 $8,734,390 5,498,985 5,502,565 $1.59 43.88 $199,040 7478091136 0420000614 7478044629 $1,496,356 923,697 924,298 $1.62 13.10 $114,223 7478000402 $7,103 7,580 316 $0.94 $22.48 $441,183 San Pellegrino 0071847455 4150880008 $1,329,711 817,621 818,153 9.86 $134,917 4150873445 4150873466 $546 303 13 $1.80 $43.22 $159,837 7478063991 $2,376 1,593 797 $1.49 $2.98 $110,755 0071064864 4150880218 $249,730 190,112 95,082 $2.63 0.80 $313,541 Source: IRI Infoscan, Total US CONV Data Ending July 10,2016 *Units = Actual packages scanned Volume Equivalency = 500ml

Voss Plastic SKUs v. Competitor SKUs (L-52, CONV) Strictly Confidential Voss Plastic SKUs v. Competitor SKUs (L-52, CONV) L-52 Competitor SKU Comparison Brand Still/Sparkling Size (ML) Count UPC Dollar Sales Volume Sales Unit Sales Avg. Price per Volume Avg. Price per Unit ACV Weighted Distribution Dollar Sales per Pt. of Dist. Still - Plastic Evian 330 ml 6 7929800017 $0 $0.00 0.00 Fiji 1 3256500031 $302,112 145,689 220,682 $2.07 $1.37 1.99 $152,009 3256500062 $36,248 25,701 6,495 $1.41 $5.58 0.64 $56,820 Voss 8243040009 $206,930 77,152 116,999 $2.68 $1.77 1.00 $207,477 8243020025 $26,830 18,044 4,540 $1.49 $5.91 0.15 $181,225   12 8243020031 $48 21 3 $2.22 $17.56 $42,764 500 ml 7929800008 $4,563,774 2,844,626 2,846,478 $1.60 13.85 $329,492 7929800019 $1,102 842 140 $1.31 $7.85 0.02 $48,125 24 3256500004 $1,865 986 41 $1.89 $45.39 0.03 $57,183 3256500001 $55,761,479 33,526,850 33,548,677 $1.66 69.64 $800,722 3256500011 $89,185 115,523 4,815 $0.77 $18.52 $600,363 3256500009 $67,995 59,373 9,899 $1.15 $6.87 0.78 $87,043 8243040010 $14,480,780 7,879,641 7,884,771 $1.84 27.17 $532,927 8243020010 $112 1,389 58 $0.08 $1.94 $43,173 750 ml 7929840011 $835,323 583,773 390,026 $1.43 $2.14 5.88 $142,164 850 ml 8243040011 $10,445,690 5,855,168 3,449,533 $1.78 $3.03 17.77 $587,815 1000 ml 7929800007 $19,529,374 14,895,164 7,449,609 $2.62 23.49 $831,542 7929860007 $35,947 39,235 3,271 $0.92 $10.99 0.14 $263,272 7929810000 $13,197 12,411 517 $1.06 $25.51 0.29 $45,879 7929820000 3256500002 $111,781,496 84,547,682 42,285,346 $1.32 $2.64 70.66 $1,581,904 3256500010 $9,841 8,682 724 $1.13 $13.60 0.28 $35,083 1500 ml 7929800005 $1,043,426 988,605 329,666 $3.17 2.04 $510,912 3256500003 $14,004,643 13,437,806 4,481,053 $1.04 $3.13 15.63 $895,994 Sparkling - Plastic Perrier 7478000070 $31,050,529 19,788,625 19,801,508 $1.57 47.03 $660,212 7478091136 0420000614 7478044629 $4,778,218 3,000,940 3,002,893 $1.59 14.48 $329,949 7478000402 $19,963 21,304 888 $0.94 $22.48 0.05 $420,761 San Pellegrino 0071847455 4150880008 $4,166,828 2,562,193 2,563,861 $1.63 10.49 $397,053 4150873445 4150873466 $1,352 758 32 $42.76 0.01 $186,538 7478063991 $8,658 6,004 3,003 $1.44 $2.88 0.10 $90,217 0071064864 4150880218 $832,175 636,354 318,263 $2.61 0.82 $1,016,132 *Units = Actual packages scanned Source: IRI Infoscan, Total US CONV Data Ending July 10,2016 Volume Equivalency = 500ml

Voss Competitor Summary (L-52, CONV) Strictly Confidential Voss Competitor Summary (L-52, CONV) Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water $538,001,173 14.2% $265,944,670 11.8% $152,426,485 $55,673,256 12.5% Fiji $192,125,517 25.8% $100,318,934 29.3% $56,131,340 34.9% $19,864,718 39.1% Perrier $66,087,204 19.9% $32,092,404 17.8% $18,485,066 17.2% $6,855,304 18.8% Core $35,417,374 435.1% $21,862,459 279.2% $12,725,812 219.5% $4,853,990 189.6% Voss $27,590,526 37.1% $14,005,671 19.7% $7,964,778 11.5% $2,818,728 11.7% Evian $26,152,204 (17.3%) $12,691,895 (7.3%) $7,511,219 (0.9%) $2,779,755 (3.8%) Aqua Hydrate $9,117,271 40.2% $4,785,929 41.1% $2,745,925 27.6% $1,128,670 35.9% Resource $8,466,261 (44.9%) $3,393,307 (47.1%) $1,745,622 (36.2%) $592,350 (33.7%) San Pellegrino $6,665,072 16.2% $3,386,354 23.7% $2,035,163 28.7% $789,449 33.4% Essentia $5,959,563 500.0% $4,050,541 379.4% $2,688,338 304.7% $1,095,059 267.9% Icelandic Glacial $2,582,584 33.7% $1,396,481 32.4% $870,361 46.1% $343,353 58.5% Boxed Water $1,315,290 620.3% $808,297 573.0% $526,913 487.4% $226,212 363.6% Saratoga $686,094 83.0% $431,598 150.8% $342,176 223.4% $148,060 276.4% Volvic $263,289 3,107.3% $259,286 10,286.3% $177,073 12,326.0% $72,433 13,394.2% Bai $230,060 59,537.7% $174,608 45,163.0% $125,657 32,473.7% $56,061 14,432.4% Mountain Valley Spring Water $137,418 (30.6%) $53,259 (47.2%) $30,845 (46.5%) $9,982 (56.2%) Just $101,725 0.0% $100,757 $79,215 $37,260 Acqua Panna $96,505 54.0% $55,648 117.1% $35,330 97.5% $12,700 107.8% Eternal $71,089 (38.0%) $28,427 (47.3%) $11,918 (58.2%) $3,824 (43.6%) Penta $22,352 (31.4%) $1,021 (72.8%) $0 (100.0%) Gerolsteiner $1,342 (92.4%) $547 (19.1%) $182 (34.4%) Ferrarelle Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

Voss Competitor Summary (L-52, CONV) Strictly Confidential Voss Competitor Summary (L-52, CONV) Volume Sales of Voss Competitors (% Growth vs. Year Ago Period) L-52 L-24 L-12 L-4 Glaceau Smart Water 454,763,353 12.4% 224,120,291 10.9% 128,629,105 11.0% 47,046,448 11.6% Fiji 138,357,432 22.5% 71,217,411 24.6% 39,396,725 29.1% 13,878,678 32.4% Perrier 40,991,160 18.3% 19,797,151 16.0% 11,368,020 14.7% 4,198,908 15.4% Core 25,736,335 433.8% 15,934,178 281.9% 9,294,216 224.8% 3,558,712 195.9% Evian 19,467,376 (18.8%) 9,436,356 (8.9%) 5,599,943 (1.2%) 2,066,960 (4.3%) Voss 14,708,059 35.9% 7,422,264 18.1% 4,171,045 8.3% 1,456,314 7.2% Resource 8,675,747 (43.3%) 3,472,862 (44.7%) 1,791,498 (34.9%) 610,281 (33.0%) Aqua Hydrate 8,006,864 38.2% 4,164,859 37.7% 2,386,574 23.9% 998,642 34.8% Essentia 4,883,421 458.5% 3,309,888 351.7% 2,163,788 279.5% 864,017 238.6% San Pellegrino 4,157,088 16.9% 2,107,384 23.2% 1,273,040 28.0% 490,386 Icelandic Glacial 2,251,422 35.2% 1,188,118 30.3% 721,019 41.3% 282,941 51.3% Boxed Water 1,197,267 775.8% 702,380 621.6% 451,051 484.4% 195,668 343.0% Saratoga 738,845 86.2% 470,659 154.4% 373,797 230.9% 157,033 275.9% Volvic 254,009 3,307.9% 250,597 11,024.9% 176,281 13,561.9% 73,842 15,413.1% Mountain Valley Spring Water 178,469 (29.3%) 67,695 (47.8%) 39,282 (48.2%) 12,771 (59.1%) Bai 158,645 64,890.0% 116,791 47,744.2% 85,859 35,072.9% 38,355 15,612.5% Just 81,368 0.0% 80,709 64,828 30,287 Acqua Panna 69,580 63.5% 41,370 124.5% 26,399 123.1% 9,093 131.5% Eternal 65,754 (40.9%) 25,989 (50.0%) 11,228 (58.4%) 3,662 Penta 11,203 (31.4%) 513 (72.7%) (100.0%) Gerolsteiner 747 (92.5%) 304 (22.1%) 101 (36.8%) Ferrarelle Volume Equivalency = 500ml Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

Strictly Confidential Unsweetened Sparkling Water Category Retail Dollar Sales ($MM) & % Chg YA Unsweetened Sparkling Water (includes Flavored & Unflavored) Flavored Sparkling Water Unflavored Sparkling Water 19.4% Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016

Strictly Confidential Unsweetened Sparkling Water Category Retail Unit* Sales (MM) & % Chg YA Unsweetened Sparkling Water (includes Flavored & Unflavored) Flavored Sparkling Water Unflavored Sparkling Water 12.5% Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016 *Units = Actual packages scanned