Enterprise and Employability ............. A 1.1.16

How to Make a Pitch Plan! Decide who is going to be the lead person or whether you’re going to present as a team Making a good pitch is an essential form of marketing for a small business because it gets your ideas across to potential customers and investors Use a multi media approach: power point, display or poster, prototype , photographic images/video

Multi-Media Presentation Create a positive visual effect

Power Point: Less is More! when presenting, never read directly off the slides never put too much information onto the slides make it no more than 7 slides, no longer than 10 minutes and size 30 font you should start preparing the pitch weeks in advance and never at the last minute Avoid complex transitions and animations - keep it simple

Be Interesting Use a story to get your points across and to show the audience what your product can do The more you can allow the listener to picture using the product the more likely they will be to take action Be passionate about your product and that you know enough about it to be able to answer any questions people may ask you Be professional in manner and appearance

Levi Roots made a successful pitch earning a £50,000 investment from the Dragons.

Practice Makes Perfect Rehearse your pitch Practice all transitions and timings Be clear and audible Vary the tone of your voice Use eye contact Structure your pitch with a dynamic opening and memorable closure which highlights the USP of your product or service