Window Displays Budget Proposal Julianne Page Merchandise Coordinator June 29, 2008

Goal Increase sales by creating clean, professional and effective window displays. Enhance customers’ views/image, knowledge and interest in the 49ers Inc. Bookstore.

Obstacles Outside Window Glare Background backdrop restricted by materials Limited Props

Solutions Outside Window Glare Increased and focused track lighting Background backdrop is constrained Use fabric to emphasize contrast against featured product Limited Props Invest in large, multiple-use props

Outside Window Glare Glare is created by intense light that overpowers what is on the other side of a reflective surface. Do you see the tents? Do you see me?

The difference between light differential This picture is taken in the afternoon, with more light outside. This picture is taken in the morning, with less light outside.

Outside Window Glare Combat external light with internal light Add track lights, they are more: Flexible Bright Expandable to fit larger area

Track Lights

Track Lights Larger track lights Smaller track lights Covers larger area Less bulbs needed Smaller track lights Spot lighting More bulbs needed

Fabric

Background Backdrop Fabric Adds contrast for easier visibility of displayed product Unlimited colors, designs, sizes- eye catching! Reusable Relatively inexpensive

Fabric Prices Reusable, washable, durable, flexible Costs between $8 -$14 per yard Total Price Per Window Space Oak: $32 - $56 Standard: $85 -$ 150 Combo: $96 - $300 Total Price Per Window Display Oak: $6- $10.50 Standard: $16 - $28 Combo: $18 - $28

Props Used to clear clutter, add dimension, and make space.

Props Black Sign holders- $13 Crates- $25-37 Toggle Tower-$300

Props Stone Runner- $65 Curly Willow Stock- $44

Props Used to clear clutter, add dimension, and make space.

Mannequins Mannequins help people identify themselves with the product. Mannequins can make a different perspective with product: artful, outgoing, funny, attractive, bold

Mannequins Prices range from $130 to $300

Mannequins

Window Display Visualization The following slides were compiled to help visualize differences between price and product.

Minimum expenditure Outdoor window fabric Combination window fabric

Medium Expenditure

Maximum expenditure Outdoor Window Fabric Combination Window Fabric