Comms Study Guide

Comms Study Guide Second Partial Basic human motivating desires p. 50 Parts of a newspaper pg 53 Inverted pyramid pg. 56 Radio pg. 70 -- Functions of radio, The Radio Code (voice, music and sound effects – know the individual parts) "Sorry, Wrong Number." Television Production pg. 87 Camera shots, Camera movements, lens movements and effects The Cinema pg. 89 Notes on advertising and marketing pg. 104 (definitions of marketing, advertising, and subliminal message) Cognitive Dissonance Theory pg. 104 Types of newspaper articles History of Print Journalism Questions from Class (The first continuously published newspaper. The first newspaper affordable to the masses. The case that set a precedent for freedom of the press. The first nationally published daily newspaper) Camarena, Marconi, Lumiere Film --retinal persistence, pg 41 Non-mass media pg. 49