3 Appeals/3 Modes of Persuasion

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Presentation transcript:

3 Appeals/3 Modes of Persuasion Ethos Logos Pathos

3 Appeals/3 Modes of Persuasion Ethos is an appeal based on the reputation or character of the speaker. Can also be an appeal based on shared values or shared ethics—speaker tries to establish credibility and trustworthiness/likeablilty. Logos Pathos

3 Appeals/3 Modes of Persuasion Ethos is an appeal based on the reputation or character of the speaker. Can also be an appeal based on shared values or shared ethics—speaker tries to establish credibility and trustworthiness/likeablilty. Logos is an appeal based on facts and logic. The speaker uses reasoning, logical organization, or data, etc.. (Be careful not to confuse logos with detail). Pathos

3 Appeals/3 Modes of Persuasion Ethos is an appeal based on the reputation or character of the speaker. Can also be an appeal based on shared values or shared ethics—speaker tries to establish credibility and trustworthiness/likeablilty. Logos is an appeal based on facts and logic. The speaker uses reasoning, logical organization, or data, etc. Pathos is an appeal to emotion. (“pulling the heartstrings”)

ETHOS

ETHOS

“If machines can’t eat it, machines shouldn’t make it.” LOGOS “If machines can’t eat it, machines shouldn’t make it.”

LOGOS (Also PATHOS) Major cause of stroke Very addictive Raises blood pressure Suppresses immune function Dulls senses of smell and taste Reduces stamina Wrinkles your skin Leads to depression and fatigue …and more

PATHOS Meet Echo. Echo lives in a shelter. She was the loser in a divorce. Echo isn’t used to her new home – the cement feels strange on her paws. When people walk past, she runs to the front of her cage and smiles. Then they move on. And Echo doesn’t understand where they went. When you buy Pedigree, we make a donation to help dogs like Echo find loving homes. Help us help dogs. The PEDIGREE adoption drive.

Patterns Sympathetic audience = heavy pathos Audience knows/admires speaker = speaker can instruct/argue without establishing ethos Audience has never heard of speaker = speaker has to establish ethos Ignorant/complacent audience = use pathos to shock Audience against speaker’s position = more logos

ETHOS