Political campaining.

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Presentation transcript:

Political campaining

Questions What problems could be related to political campaigning? What are the trends in your country? Is the media or the politics the driving force behind these changes?

Concepts Americanization Personalization Negative campaigning Market-orientation Mediatization Agenda setting Pack journalism E-democracy Political cynism Spectacularization

Zambia Personalization: 2008 presidential elections focused on individuals rather than issues that affect people

Zambia Mediatization Negative campaigning: ”HH is immature, Munkombwe” (Post newspapar) ”Rupiah is sleepy” (10/10/08) Chimba III documentary

Finland Market-orientation Political advertising Hijacking the message of the opponent Case study: Kokoomus (conservative party)

Tanzania Americanization: Chadema, CCM Personification: J.Kikwete Negative campaigning: CCM vs CUF Spectacularization: CCM and Chadema Agenda setting Political cynism:

Chadema

Chadema

Questions What problems could be related to political campaigning? What are the trends in your country? Is the media or the politics the driving force behind these changes?