TOMS Shoes Lauren Bush. What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow.

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Presentation transcript:

TOMS Shoes Lauren Bush

What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow Project September 2010, gave away 1,000,000 shoes

Creative Concept GIVE Opportunity Education Comfort Most importantly, Shoes

Target Audience Women Ages Fashion conscious Want to make a difference

Billboard

Magazine Ad GIVE Shoes. GIVE Opportunity. With every pair you purchase, TOMS will give a new pair of shoes to a child in need. One for One.

Magazine Ad Teen Vogue Seventeen Cosmopolitan People In Style

Media Planning and Buying Pulsing Strategy Traditional: 85% Print Billboard Television Non-traditional: 15%

Non-traditional Media Sidewalk stickers for A Day Without Shoes Smart phone app: Design your own shoes Graffiti in big cities

Non-traditional Media