Segmenting Markets.

Slides:

Advertisements

Similar presentations

The 4 key Business Functions

Advertisements

EWMBA201a: Introduction to Supply and Demand. Professor WolframEWMBA201a - Fall 2006 Page 1 Economic units come in two classes. Buyers –Consumers: finished.

Distribution decisions in international context External factors Structure of distribution/channel Conflict & Control issues Managing logistics.

MBA201a: Introduction to Supply and Demand. Professor WolframMBA201a - Fall 2009 Page 1 Economic units come in two classes. Buyers –Consumers: finished.

Misconceptions of Marketing Review of Basic Framework and Definitions Ted Mitchell.

COMPUTER SOFTWARE ALISA RAHMANI PUTRI / VIDIYA RACHMAWATI /

Market segmentation and targeting

MARKETING CONCEPT.  Good Marketing is not an accident but the result of careful planning and execution.

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

BDI3C Market Analysis.

Market Analysis. Market Position Market Niche – small part of an existing market Market Leader – maintain dominant position in the market? Market Follower.

Topic 4 Marketing The role of marketing. Learning objectives Understand what marketing is and the role of marketing Asses the main features of markets,

3.4.1 M AKING MARKETING DECISIONS : USING THE MARKETING MIX AQA Business 3 D ECISION MAKING TO IMPROVE MARKETING PERFORMANCE There are 7 elements of the.

3.1.1 The Role of Marketing. Learning Outcomes To be able to define marketing To understand why identifying and satisfying customer needs are important.

Segmentation, Targeting and Positioning. Divide a market into separate groups.

Read this Tweet, what do you understand by it? What does Leigh Cowan feel about segmentation and why?

Primary & Secondary Markets IDENTIFY YOUR MARKET.

CONSUMER PROFILES. STP Process (Market Segmentation, Target Market & Positioning Strategy) 1. Segment the Consumer Market 2. Select a Target Market 3.

Marketing Channels Chapter 1 Marketing Channels Structure and Functions.

GCSE Business Studies Market Segmentation MARKET SEGMENTATION WHY? Target the Market Avoids waste Meeting the needs of people more efficiently and effectively.

Market Segmentation Today you will know what market segmentation is. You will understand how and why businesses segment their markets. You will be able.

4.2.d Market segmentation and customer profile Market segmentation is the process of dividing an undefined market into smaller groups of consumers with.

A part of a market that contains a group of buyers with similar characteristics is called a market.... A.orange B.section C.segment D.slice.

3.4.1 M AKING MARKETING DECISIONS : USING THE MARKETING MIX AQA Business 3 D ECISION MAKING TO IMPROVE MARKETING PERFORMANCE There are 7 elements of the.

Starter Activity's  List all the places you can purchase  An ipod  A TV  A car  What are the similarities and differences in these places that you.

Important Marketing Concepts. 1. Segmentation A market segment is a sub group of a whole market in which consumers have similar characteristics. Identifying.

Marketing 101 Marketing 101 -What is Marketing? -What is Fashion Merchandising?

Market Segmentation ‘you cannot please all of the people all of the time’

Quiz Show Review The Marketing Concept.

Place – Marketing Mix 4.5 The four Ps.

Market Segmentation, Targeting, and Positioning

UNIT C The Business of Fashion

Effective Marketing.

UNIT C The Business of Fashion

4 Opportunity Analysis, Market Segmentation, and Market Targeting

Chapter 1 marketing is all around us Section 1.1

Fashion Marketing Marketing Function Basics.

Market Segmentation and Targeting

Print media Daniel Dingha AB70620.

Developing Merchandise Plans

Product Orientation Unit 5 - SLIDE 4.

Unit 1: Marketing Buyer behaviour 25/06/2018.

Market Segementation Market Segmentation.

Segmentation, Targeting and Positioning Strategies

Internal organisation

The Marketing Mix.

COCA COLA Prepared by : FARMAN ULLAH Wah Engineering college Wah cantt Taxilla

Starter Describe the kind of person that typically would buy the following products:

Handout 16: Marketing strategies and methods of promotion

Segmentation, Targeting & Marketing Mix

Market Segementation Market Segmentation.

Market Structures and Measuring the Economy

Economics Market Structures.

Introduction to Marketing

This lesson you will… Be able to define some key terms in the Business Studies course Be able to explain how these key terms are applicable to a business.

Speaker Design: Target Market Design and Manufacture National 4 & 5.

SEGMENTATION, TARGETING AND POSITIONING

E-Tailing Business Models

TECHNOLOGY PUSH / MARKET PULL MARKETING OR SELLING MARKET TYPES

INDUSTRY SEGMENTATION

Starter Activity List all the places you can purchase An ipod A TV

Nat 4/5 Business Management

Marketing the product VOŠ - 3. ročník - 2. semestr :01.

Marketing Segmentation

Chapter 4 Marketing Basics.

Fundamentals of Marketing

Market Segmentation and Strategic Targeting

Unit 3 Marketing 3.1 Chapter 16: The market and marketing.

SEGMENTATION, TARGETING AND POSITIONING

Presentation transcript:

Segmenting Markets

How many ways can you think of in which buyers and sellers come together to carry out transactions (of any product/service)?

Definition of ‘the market’ “Place where buyers and sellers come together”

How Tesco ensure their products appeals to a wide range of people in the market

Definition of ‘Market Segmentation’ “the classification of customers or potential customers in to groups or sub groups (market segments) each of which responds differently to different products or marketing approaches. Each segment contains people who share common traits”

How can markets be ‘segmented’ by firms? Age Gender Social Class A = Professional B = Managerial/Technical C1 = Skilled non manual C2 = Skilled manual D = partly skilled E = unskilled Residential (ACORN – A classification of residential neighbourhoods) Geographical i.e. regional differences in taste/requirements

Task: Firms to allocate out: A car manufacturer A soft drinks company e.g. Coco-Cola or Pepsico Adidas ‘Arcadia’ fashion retail group Trinity Mirror Group Choose one of the firms and in your groups look in to how they segment their product range. Create a poster showing different products/ advertisements and the market segments they are marketed to appeal to.