April 25, 2014 PITCH IT! H omework: W ork on PITCH-IT! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency! Objective: I can work collaboratively in a group to create multiple forms of advertising using a variety of propaganda techniques. Warm Up (in your composition book) Copy your objective into your comp book. Get your IR book and turn to Brain Breeze (pg. 360)

elements of commercials images, words and slogans propoganda a simple, carefully worded phrase intended to give a positive impression of the product. sounds dialogue narration music

propaganda any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause. Propaganda attempts to convince an audience without considering other viewpoints

Propaganda techniques in advertising

propaganda techniques bandwagon appeal stereotype name-calling snob appeal endorsement

bandwagon appeal takes advantage of people's desire to be part of a group or be popular. Everyone else is doing it. Why aren't you?

stereotype presents a narrow, fixed idea about all the members of a certain group. No politician can be trusted.

name-calling the use of loaded words to create negative feelings about a person, group or thing. Only a tree-hugger would try to protect that park from developers.

snob appeal sends a message that something is valuable because only "special" people appreciate it. Our jeans are designed for people who insist on quality.

endorsement a recommendation made by someone who is well-known, but not necessarily an authority. Celebrities use their fame to persuade you to believe in a cause, candidate or product.

So now turn to pg. 360 in your IR book Brain Breeze

Nike billboard BANDWAGON APPEAL The Nike swoosh symbol is filled with all the different kinds of Nike shoes, showing consumers the variety of products made by their company and insinuating that there is a Nike shoe out there for everyone. By saying "come together," Nike is trying to get the customer to feel like they can belong in a group with all the other people that already have Nike shoes, like it's one big happy Nike-wearing family. The "right now" pressures consumers into feeling like they need to purchase Nike shoes as soon as possible so that they don't missed out.

Nike magazine ad SNOB APPEAL The wording "My better is better than your better" appeals to people's desire to have / be the best. Consumers may read that and feel like they need to get some Nike shoes in order to be better than people who wear other shoes. Nike wants people who wear other shoes to feel inferior because they are not wearing the Nike brand of shoes. They know people want the best, and by purchasing Nikes they are on their way to being the best.

Nike commercial ENDORSEMENT The commercial has celebrity tennis player Serena Williams and basketball player LeBron James. The commercial is trying to say that Nike encourages everyday people to be better, to challenge themselves, to do more than they ever thought they could. In the end, they could be so good that they surpass the skills of top athletes.

Homework: Work on Pitch it! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!