Personnalisation et I-Commerce : le commerce de l’individu Mon Mannequin Virtuel                        Personnalisation et I-Commerce : le commerce de l’individu

Personalisation et I-commerce Personnalisation et identité virtuelle Intégration complète des outils de personnalisation: Amazon.com Intégration à un site de fabricant : NikeGoddess Personnalisation et publicité : Glamour Personnalisation et cosmétiques : L’Oréal Personnalisation et Lands End #

My Virtual Model Experience My Virtual Model offers : My Virtual Model Dressing Room Personalization, visualization, garment try-ons, mix & match My Virtual Model Fit Size/Fit recommendations to decrease uncertainty and product returns My Virtual Model Imail Interactive Communication Tool with personalization and visualization for rapid conversion My Virtual Model Network & Data Shopping behavior data from a network of 3.5 million users #

My Virtual Model Dressing Room My Virtual Model experience My Virtual Model Dressing Room Visualization and product sampling with garment try-on (average of over 20 garments try-on per session). Mix & match of different brands Personalization through Model creation and collection of shopping behavior data #

My Virtual Model Fit : My Virtual Model experience Size/Fit recommendation tool to reduce uncertainty about shopping for apparel on-line, and to increase customer satisfaction Reduces product returns (over half of product returns are attributed to incorrect size/fit) #

My Virtual Model Imail My Virtual Model experience Communication Tool providing product visualization and try-on within a customer’s email Targeted marketing with customized product offers #

My Virtual Model Network and Data My Virtual Model experience My Virtual Model Network and Data Data on customers (model characteristics, height, weight, measurements) Shopping behavior information (style, color, try-on frequency, garment type/characteristics) Multi-dimensional, multi-layer product categorization (coded as part of the 3D rendering process) #

Needs, Benefits ,Solutions Benefits analysis Needs, Benefits ,Solutions Product sampling, Visualization with mix & match Increases conversion rate (+34% with Lands’ End) Increases Average Order Value, with enhanced shopping experience (+66% with Lane Bryant, +11% with Lands End) Solution : My Virtual Model Dressing Room Size/Fit problems relating to variations between retailers and garments direct impact on net revenues with reduction in total return costs (handling, restocking, seasonal perishability, markdowns) increase in customer loyalty and satisfaction, decrease in uncertainty about shopping, decreased fear of returns, increase in likelihood to buy Solution : My Virtual Model Fit #

Needs, Benefits ,Solutions Benefits analysis Needs, Benefits ,Solutions Customer communication tool with targeted message Accelerates Amazon customer conversion to Apparel purchases Accelerates the Customer Profile creation with shopping behavior information Increases Customer Retention Solution : My Virtual Model Imail Product recommendations based on consumer preferences Increases customer satisfaction and buying through more appropriate recommendations based on try-ons (style, color, characteristics) Provides multidimensional shopping behavior data for targeted style advice Enables rich data analysis of customer profiles Solution : My Virtual Model Network and Data #

My Virtual Model Network & Data Inputs for Amazon’s recommendation engine #