SEMI Journal 3/5/18 Continue on last week’s journals. If you were to grade yourself for SEMI – what would it be and WHY? Use specific examples to justify your grade. Please review the webpage for important class information.

Marketing 3/5/18 Start a NEW SET of Journals You are part of the teen target market. Which products do you think try to appeal significantly to teens. List at least 3 products. Why do you think these products are marketed to teens? Check out the teacher webpage!

Continue on last week’s journals. Define ethics in your own words. PPS1 Journal 3/5/18 Continue on last week’s journals. Define ethics in your own words. Check out the teacher webpage!

Reflective Journal Students are to answer the following in their reflective journals as we complete our 1st 6 weeks: My initial thoughts about PPS class were ---- and now they are -------. Upon completing my SWOT analysis and PEST worksheet, I learned: My thoughts about the IBCP Diagram on the first page of my Reflective Journals are: Students are to review feedback from Ms. Draime about their Reflective Journals and let her know if you have any questions.

SEMI Journal 3/6/18 Who is Jeremy Lin? Why is he important to the sports world? What global importance does Jeremy Lin have?

Marketing Journal 3/6/18 We have been learning A LOT about company’s Target Markets. Select a national company and search on the internet to determine their target market. Identify 3 things that company does to appeal to that market and WHY you think they have selected that goal/strategy/tactic. Be prepared to share your findings with class.

Marketing 1.05 Activity You may work individually, with a partner or with a group of 3 (if so you need to do both activities.) Create a satisfaction survey for customers in which you develop at least 8 questions that can be used to enhance or improve marketing efforts. (i.e. school cafeteria could include food, floor plan, service etc.) Create a customer loyalty/rewards program for a business. You need to include: type of information required to get the “card,” benefits for being a loyal customer and what type of information you want to track from customer purchases. Be creative and appropriate!!!

PPS1 Journal 3/6/18 If you were to grade yourself for PPS1 – what would it be and WHY? Use specific examples to justify your grade. Why is IB grading more challenging in your opinion?

SEMI Journal 3/7/18 What is the difference between a licensor and licensee? Why is licensing important in Sports & Entertainment Marketing?

Marketing Journal 3/7/18 Respond to the following in your journals: Data Diving; Gray Zone; Shane works in marketing for a major manufacturer of household goods, such as laundry detergent, dish soap, shampoo, and deodorant. Over the past year, the company has been losing market share due to increasing competition from another business. Shane’s friend Drew works for this competitor. She tells Shane that the company is getting ready to launch a brand-new product and offers to give him details about the project. Shane isn’t sure what to do. He knows it’s unethical for Drew to give out inside information about her company, but is it unethical for him to listen to and use the data to help his marketing team? What do you think?

PPS1 Journal 3/7/18 I See… I Think… I Wonder?

SEMI Journal 3/8/18 This week we discussed a lot about branding and licensing. Tell me about a situation where you have seen “knock-off” or illegal merchandise. How do these products hurt company profits? Explain.

Marketing Journal 3/8/18 Describe at least 3 ways marketers use marketing information – give specific examples.

PPS1 Journal 3/8/18 Recently we went over the SWOT & PEST analysis and you completed some career assessments. What type of career(s) are you interested in right now. Define what “job satisfaction” means to you.

PPS1 Homework Homework over the weekend – students are to talk with someone who was born prior to 1955 about how work ethics and work attitudes have changed during the past 60+ years. Students should be prepared to discuss and tell about whom they talked with and what was said during class next week. Students should take notes or record the conversation. (i.e. Use Technology – take a photo of your interviewee) You will be turning in your “interview” findings Monday.

SEMI Journal 3/9/18 The 1st 6 weeks ended this week! What did you like about SEMI during the 1st 6 weeks? What would you change about SEMI to make it better for the 2nd 6 weeks? Print and TURN IN 10 journals.

Marketing Journal 3/9/18 Define selling in your OWN words. Tell about a situation where you had to sell something to someone. SAVE your journals for the week.

Tell me how your definition of ethics has changed this week. PPS1 Journal 3/9/18 Tell me how your definition of ethics has changed this week. Why are ethics important in the health care and business professions? PRINT and TURN IN 10 journals.