ALS Ice Bucket Challenge Presented by Carrie Munk, Chief Communications and Marketing Officer

Stats: ALS was the sixth most searched term of 2014 17 million people uploaded Ice Bucket Challenge videos to Facebook These videos were watched by 440 million people…10 billion times

Origins:

ALS ALS = amyotrophic lateral sclerosis It affects somewhere between 12 and 30,000 people every year One drug approved by the FDA Association The ALS Association 39 chapters across the country We fund global research Provide care to people living with the disease Advocate on their behalf

ALS Ice Bucket Challenge

ALS Ice Bucket Challenge

Slactivism “If you've been on Facebook, Twitter or Instagram in the last week, you've probably seen it: countless videos of people dumping ice on themselves to help raise awareness of ALS. It's done a tremendous job at getting people to talk about a truly debilitating disease—but that's mostly all it's done—get people to talk.” - Huffington Post, August 7, 2015

Ice Bucket Challenge

Crisis Communications “A lie gets halfway around the world before the truth has a chance to get its pants on.” –Winston Churchill

Crisis Communications

ALS Ice Bucket Challenge

ALS Ice Bucket Challenge

ALS Ice Bucket Challenge The ALS Ice Bucket Challenge: “The best problem a charity could every have.”

Transparency

ALS Ice Bucket Challenge

Thank you!