Caryn Brown BNI – Centers of Influence 8 August 2013

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Presentation transcript:

Caryn Brown BNI – Centers of Influence 8 August 2013 What is Digital Media? Caryn Brown BNI – Centers of Influence 8 August 2013

What is Digital Media? Content that is communicated through the internet or computer networks. Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers. Digital Media is mainly marketed through: Websites and Blogs Social Media Networks 1/17/2019 www.DigitalMediaButterfly.com

Website 1/17/2019 www.DigitalMediaButterfly.com

Your Website is Your Main Focus A company’s website should be the main focus of any digital media campaign. It should be used as: a promotional tool a landing place for consumers to get additional information and educate themselves on the company 1/17/2019 www.DigitalMediaButterfly.com

Your Website is Your Company’s Online Hub By creating an online identity hub for your company, it will increase brand image and awareness and you will be able to reach a wider target audience more efficiently. All your Digital Media efforts should lead your audience back to your website. 1/17/2019 www.DigitalMediaButterfly.com

Your Website’s Content Content refers to the text and images on your website. You need to update the content on your site often and consistently. One of the easiest ways to do this is through blog posts. Blog posts will also keep people coming back to your site and let visitors to your site know that the website (and your business) is still in operation. Digital Media places a higher emphasis on content than programming. Meaning what your website has to say is more important than the programming in your site. 1/17/2019 www.DigitalMediaButterfly.com

Social Media 1/17/2019 www.DigitalMediaButterfly.com

Social Media Networks Facebook Twitter Pinterest YouTube LinkedIn Foursquare Instagram Google+ Social Media Networks 1/17/2019 www.DigitalMediaButterfly.com

Social Media Best Practices Set Goals Create a Plan and Content Strategy and Stick to it! Track Growth Monitor what is being said regarding your company on-line Listen to others in the community, don’t just talk Communicate with your clients in the way that they prefer Social Media Best Practices 1/17/2019 www.DigitalMediaButterfly.com

Social Media Myths It’s Free It’s Fast It’s Viral You Can’t Measure it It’s Optional It’s Hard Social Media Myths 1/17/2019 www.DigitalMediaButterfly.com

Other Ways Digital Media is Marketed Email and E-newsletters E-books Digital Billboards Digital Ads Text Messaging 1/17/2019 www.DigitalMediaButterfly.com