Usage of Streaming Video Types

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Presentation transcript:

Usage of Streaming Video Types Consumers View TV Online More Often Than Amateur and Original Digital Video Usage of Streaming Video Types Adults 18+ 2013 2014 2015 2016 TV Online Amateur Original Digital Video Source: © Gfk 2016 IAB 2016 Original Digital Video Consumer Study April 2016. Q: Have you ever watched any of the following original digital video shows or visited their sites below? TV Online- Network TV shows online, e.g. Pretty Little Liars, Walking Dead; Amateur- created by regular people; looks and feels home made; Original Digital Video- professionally produced video only for ad-supported online distribution and viewing (not TV). Those who only watch non-ad supported ODV (Netflix, Amazon) were not included.