Communications Working Group PNC-PCG Benchmarking Survey March 2012

Engaging PNC member countries Joint PNC-PCG effort approved in June Recruitment and design reviewed at PNC meeting in November PNC members identified target respondents Web-based survey distributed in January Qualitative results suggest areas for engagement

Word cloud of comments from respondents. Transparency LNT

Meeting our project objectives Reconnected PNC working group members Identified post-Fukushima outreach trends: Continued reliance on print media Growing use of social media Emphasis on correcting misinformation Safety and waste remain top public concerns 89 identified for comment. 45 responded. 50% response rate.

Communicators look for broad reach

Audiences responded to Fukushima When you needed to communicate about nuclear energy after Fukushima, how would you describe the people in your country that you communicated with? Please indicate on the scale the degree to which the following words describe your audiences. - Informed   Not 16 36% Somewhat 22 50% Very 6 14% - Knowledgeable  Not 14 32% 25 57% 5 11% - Fearful 20 45% 19 43% - Misinformed 8 18% -Interested 1 2% 13 30% 30 68%

Top concerns remain unchanged Still highest ranked: 38% safety 19% waste 14% cost However, when asked about which tasks communicators perform most frequently, they report advocacy (36%) over education 28% for nuclear energy, 18% for nuclear non-power applications).

Success for one is success for all 68% rated counteracting misleading information as vital to maintain public confidence. Fukushima highlighted the need to implement effective crisis plan in an emergency. Local support for specific projects also needs to be fostered. Ranked number 2: Implementing an effective crisis plan

A teachable moment for nuclear Events in Japan created receptive audiences Making technical information understandable is the greatest challenge

New communication tools emerging New attitudes about online communications 36% indicated they do not use social media, but 32% intend to this year. Organizational blogs and forum increasing in popularity as outreach tool. Factsheets, brochures and events less frequently used Social media includes F acebook and twitter

Survey Update to the PNC from the Communications Working Group Mimi Limbach mlimbach@pcgpr.com 202-466-7391 Laura Hermann lhermann@pcgpr.com Skype id: lilaurah