4.01 Exemplify sales promotions

Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities For example: “Try your key” contest to bring people in to look at a new car model

A trade promotion is… Designed to create support from manufacturers, wholesalers, and retailers for a product Promotional allowances Slotting allowances Sales force promotions Trade shows and conventions

A consumer promotion is… Designed to increase sales of a product Coupons Premiums Deals Incentives Product samples

A consumer promotion is… (con’t) Sponsorship Promotional tie-ins (also called cross-promotion and cross-selling campaigns)

A consumer promotion is… (con’t) Product placement Loyalty marketing programs (also called frequent buyer programs) Point-of-purchase displays