2017 Charlottesville Parks and Recreation Survey: Findings

Overview of Parks & Rec Survey Designed to capture and provide feedback on residents’ experience with Charlottesville parks, facilities, and programs. Also designed to elicit feedback about potential future parks, athletic opportunities (indoor/outdoor), and programs.   Sponsored and funded by the Charlottesville Division of Parks. Development and administration was a collaborative effort between Parks and the Center for Survey Research (CSR), a unit of the Weldon Cooper Center for Public Service (CCPS) at UVA. Focus groups: to fine-tune the survey instrument

Methodology Oversampled traditionally low response rate neighborhoods

Methodology Survey protocol: Advanced letter Survey packet Reminder postcard Thank you postcard 2nd survey packet Response rate: 23.4% Margin of error: ±4.4% Overrepresentation of females, seniors, single-family homes, and whites

Physical condition of all parks, trails, and facilities visited in the past 12 months All numbers are percents

Overall Satisfaction with Charlottesville Park System

Most Visited Parks Top 10 shown Numbers are percent of those who visited it once in the past 12 months Top 10 shown

Actions wanted from Parks and Recreation All numbers are percents

Needs in Charlottesville

Need for Outdoor Facilities

Need for Indoor Facilities

Need for Different Programs

Improvements to Parks and Recreation System

Priorities for City Taxes

DEMOGRAPHIC COMPARISON Charlottesville Survey Gender Female 52% 64% Male 48% 36% Hispanic Yes 5% No 95% Race White 70% 77% Black or African American 19% 11% Asian 8% 7% Other 3% Age 18-24 16% 25-39 28% 35% 40-64 30% 37% 65+ 10% 21% Type of house Single Family House 51% 63% Townhouse/duplex 12% Apartment/Condo 38% 23% 1% Household income Under $25,000 17% $25,000 - $49,999 $50,000 - $74,999 15% $75,000 - $99,999 $100,000 - $149,999 13% $150,000 or more