HOLIDAY & TRAVEL SEGMENTATION

Slides:

Advertisements

Similar presentations

Tv and Outdoor Using outdoor to strengthen a TV campaign April 2011.

Advertisements

Tv and Outdoor April Source: TGI 2011 – Formats Seen / Used in the Last Week The 2 Most Seen Media TVPosters 5. Magazines 4. Newspapers 6. Radio.

Chapter 15 Promotion Strategies: Advertising. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations.

DIGITAL STRATEGIES FOR MAGAZINES. SMART PHONES 58 percent of American adults have a smart phone Source: Pew Internet Project, January 2014.

A quantitative study into shopping behaviour and attitudes Retail 2012.

Yourcompany.mobi The New Future of Internet Business Advertising.

“HOBBIES” Project work Level 5 Level 5 Teacher Polyatykina I. Teacher Polyatykina I Moscow Moscow.

© 2010 Kantar Media 1 1 Northern Ireland TGI 2011 Media Developments and Trends.

Spend 41% of their TV Media Day with Cable… the same amount of time spent with Broadcast.

Out of Home works for Entertainment & Media brands.

TGI: Courting the student market (18-24s in full-time education)

$1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Welcome.

Intro to Marketing Mr. Bernstein Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling.

Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, National Geographic, Empire.

Pearl & Dean The Cinema Audience & Their Cars. The Cinema Audience & Cars 39% are the main driver 21% are the main decision maker in model choice 33%

PASSION POINTS THE FOODIE. THE FOODIE SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN FOODIES KEEN FOODIES FOODIES 9.6m 4.05m 1.4m 19%

TV advertising’s killer charts What every marketer should know 44 nickable charts With notes Full Deck Published: June 2015.

Chapter 15 Promotion Strategies. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations Advertising.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

MAGAZINE MEDIA & SOCIAL PLATFORMS MAY MAGAZINE MEDIA HAS A FOOTPRINT OF 133 MILLION 133 million total likes / followers Source: Magnetic/SocialFlow,

PASSION POINTS HOLIDAY & TRAVEL. THE HOLIDAY & TRAVEL SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN TRAVELLERS 7% 1.6% MARKET SIZE%

PASSION POINTS SPORTS. THE SPORTS SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 ACTIVE ENTHUSIASTS 41% MARKET SIZE% OF GB POP SPORTING SPECTATORS.

PASSION POINTS MOTORING. New research from Dennis Publishing and buyacar.co.ukhas revealed that people’s attitudes and behavior to buying cars is changing.

SpriteL'Oréal. SPRITESPRITESPRITE SPRITE SLOGAN p: You drink Sprite q: You obey your thirst.

PASSION POINTS ENTERTAINMENT. THE ENTERTAINMENT SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 MUSIC LOVERS THEATRE LOVERS FILM LOVERS 8.4m 2.0m.

PASSION POINTS MOTORING. THE MOTORING SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 CAR FANATICS 6% 1.5% MARKET SIZE% OF GB POP CAR FANS3.1m 0.7m.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD July 2015 – June 2016 Magazine media reaches 37 million adults.

LEOLEO TANZANIA Best Online shopping

Dcm audience insights women.

Winter Holidays and Back to School 88 Percent of Holiday Spending

Dcm audience insights women.

Investigating... Advertising Slogans Sprite L'Oréal.

Reach of News media & Social networking (4 wks)

MARKET SHARE GROWTH 2016 CEASA SUMMARY April 2017.

Magazine Media – Market overview The basics

Magazine Media 360⁰ Report March 2016

Media Planning and strategy

Women’s use of information sources during the purchase process / Spring 2017 Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking.

Passion Points Sports.

THE FOODIE SEGMENTATION

Householder Age and HH Composition Education and Occupation

Top 6 Strategies of Digital Marketing.

Clothing and Accessories.

OOH Reaches 9 out of 10 people

Film4 Quarterly Update Q

Younger Authentic Experiencers

Current Issues in Sport

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Out-of-Home 2016 growth OOH audiences grew 2.8%

GCSE Media Studies.

Magazine Media – Market overview The basics

‘THE CHRISTMAS PLANNER’

6.6m 2/6 4/6 DAY TRIPPERS SUPER DAY TRIPPERS 19.7m 37.9% 12.8%

Passion Points DAY TRIPPERS.

MARKET SHARE GROWTH Jan–June 2017 CEASA SUMMARY October 2017.

Investigating... Advertising Slogans Sprite L'Oréal.

Passion Points News & Current affairs.

Dined at a Sit-Down Restaurant at Least 4x (Past 2 Weeks)

8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY

M A R K E T O V E R V I E W.

ENTERTAINMENT SEGMENTATION

3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION

6.8m NEWS FOLLOWERS SUPER NEWS FOLLOWERS 22.9m NEWS & CURRENT AFFAIRS

Use of information sources during the purchase process / women

Media Literacy Our Big Question:

Ch. 14 Advertising 14.1 Advertising Media.

Media Institutions - Advertising

M A R K E T O V E R V I E W.

Film4 Quarterly Update Q

Please complete the sentences... SOURCE: isl.collective.com

Presentation transcript:

HOLIDAY & TRAVEL SEGMENTATION KEEN TRAVELLERS SUPER KEEN TRAVELLERS 3.8m 0.8m MARKET SIZE HOLIDAY & TRAVEL SEGMENTATION 7% 1.6% % OF GB POP Source: GB TGI 2016 Base: All Adults 15+

KEEN TRAVELLERS SUPER KEEN TRAVELLERS AGREE WITH 3/8 STATMENTS Magazines Very Interested in: -Holiday & Travel Newspapers Word of Mouth Have a large amount of knowledge about: Books Type of book: Internet Regularly visit sites on: Television Programme Types: Radio KEEN TRAVELLERS AGREE WITH 5/8 STATMENTS SUPER KEEN TRAVELLERS Source: GB TGI 2016

Source: GB TGI 2016 Base: All Adults 15+

MEDIA CONSUMPTION Newspapers Radio Magazines Cinema Television Outdoor Media MNQ 1: Heaviest 20% of each media (excl. cinema) Source: GB TGI 2016 Base: All Adults 15+

TOP MAGAZINES – By index KEEN TRAVELLERS SUPER KEEN TRAVELLERS Lonely Planet Traveller 542 Ideal Home 299 Homes & Gardens 294 Olive 287 Today’s Golfer 277 Perfect Wedding 276 House & Garden 270 Livingetc 269 Red 268 Time Out 259 Lonely Planet Traveller 1,119 Golf Monthly 623 Perfect Wedding 508 Saga Magazine 478 Women & Home 442 Homes & Antiques 434 Country Living 416 Homes & Gardens 415 Digital Photo 392 Harper’s Bazaar 389 Source: GB TGI 2016 Base: All Adults 15+

203 141 169 224 163 243 KEEN TRAVELLERS SUPER KEEN TRAVELLERS HEAVY CLOTHING & ACCESSORIES SPENDERS HEAVY COMPUTER, LAPTOP & TABLET SPENDERS HEAVY KITCHEN APPLIANCE SPENDERS 203 141 169 KEEN TRAVELLERS 224 163 243 SUPER KEEN TRAVELLERS INDEX Base: All Adults 15+ Source: GB TGI 2016