Web design for small & medium enterprises (SME) Why not make a design that is attractive? Creative and attractive design can sell...

Web design 4Front study in cooperation to decide wanted results of the web pages 4Pre-design of the web pages with brain storming to improve design in cooperation 4Web must be simple or else the surfer disconnects 4Web must be attractive but still not to heavy to avoid long response time

Goals and meaning Meaning of web design should be more visitors and thereby attractive design Meaning of web design should be more visitors and thereby attractive design More visitors should set goals for increased volume by time More visitors should set goals for increased volume by time Many means web can increase volume rapidly over some time Many means web can increase volume rapidly over some time Tomorrows customers are not born with fottball shoes, but web at their fingertips Tomorrows customers are not born with fottball shoes, but web at their fingertips

Cooperation A web is not designed only by a partner … A web is not designed only by a partner … Cooperation to create design and brain storming sessions must be held constantly during the process Cooperation to create design and brain storming sessions must be held constantly during the process To physically make the web pages is maybe not more than 20% of the process of creating web To physically make the web pages is maybe not more than 20% of the process of creating web Creativity and involvement is important Creativity and involvement is important

Process controlled web design Web design should follow standard process control procedures for quality and cooperation Web design must be attractive and simple, or else many possible customers will disconnect quite quickly Simple to use, quick to load, good search functions and so on

Some driving rules... In the end it is investment for increased sales Be prepared due to tomorrows buyers/customers will increasingly demand services on the web But still the tool must be used sensible due to the fact that meaningless web gives bad first impression (… which can not be given again …)

Some wise words? Innovative... Simple... Meaningfull... Adjustments...