OOH GROWS MARKET SHARE Jan – June 2018 CEASA SUMMARY September 2018.

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Presentation transcript:

OOH GROWS MARKET SHARE Jan – June 2018 CEASA SUMMARY September 2018

OUT OF HOME (OOH) IS THE SECOND HIGHEST GROWING CHANNEL OOH continues to perform higher than the total market Total market growth was 5.9%, excluding Online Classifieds OOH achieved the second highest growth in the market with an 11.6% increase Online achieved the highest growth with 15.0% Radio had the third highest growth with 5.7% Cinema growth was 3.7% Television and Print showed declines in total revenue in 2018 The decline in Television revenue was due to declines in subscription and regional revenue, metro and video on demand revenue grew year on year Print saw declines in revenue in printed publications, while digital revenues grew www.oma.org.au info@oma.org.au Source: CEASA 2018 January to June Report, released September 2018

GAINS IN OOH MARKET SHARE OOH increases year-on-year market share growth Jan to June 2017 Jan to June 2018 www.oma.org.au info@oma.org.au Source: CEASA 2018 January to June Report, released Sept 2018