Pre-Activity Exercise How many people in each group use tobacco products (including cigarettes, cigars, and spit/chew tobacco)? My Age Group 10th Grade Students Adults

Pre-Activity Exercise

What happens to a person when he/she uses tobacco for a short time? Activity 1 Short-Term Effects of Tobacco Use What happens to a person when he/she uses tobacco for a short time?

Activity 1 Short-Term Effects of Tobacco Use Bad breath/zoo breath Yellow teeth and fingers Spit stains on clothes and shoes Coughing/hacking/hurling phlegm Less money to spend on other things

Activity 2 Straw/Breathing Exercise Instruct students to hold their nose and stand and run in place while breathing through the straw. (Students with asthma should not participate.) Are you getting enough air into your lungs? Conclusion: When people smoke, they lose their ability to hold enough oxygen and have difficulty breathing, especially during exercise.

Activity 3 Costs of Tobacco Use Use $5.00 as the average price of one pack of cigarettes or smokeless tobacco. How much does it cost to use tobacco for: One week? One month? One year? 50 years?

Activity 3 Costs of Tobacco Use One week (7 days) = $35.00 One month (30 days) = $150.00 One year (365 days) = $1,825.00 50 years = $91,250 What else could you buy with this money?

List reasons people begin or continue using tobacco products. Activity 4 Reasons People Use Tobacco List reasons people begin or continue using tobacco products.

Activity 4 Reasons People Use Tobacco Image Lose Weight/Be Thin Peer Pressure Nicotine Addiction/Relaxation Looking Older/Being Grown-Up or Like Parents Advertising

What are tobacco ads selling? Activity 5 Tobacco and Advertising What are tobacco ads selling?

Activity 5 Tobacco and Advertising Cool Image – guy appears to be strong, tough, in good shape

Activity 5 Tobacco and Advertising Another Cool Image – hip hop artist

Activity 5 Tobacco and Advertising Good Looks/ Glamour – girls appear to be young, pretty, well-dressed

Activity 5 Tobacco and Advertising Low Tar/Light – cigarette filters appear to reduce risks or make smoking safer

Activity 5 Tobacco and Advertising Hanging Out/ Dating – girls and boys don’t appear to be bothered by each others’ smoke

Activity 5 Tobacco and Advertising Friends/ Popularity – “popular people” appear to all smoke and have many friends

Activity 5 Tobacco and Advertising Flavored Cigarettes – made to appear good-tasting, cool, refreshing

Activity 5 Tobacco and Advertising Tastes Good – tobacco products appear to be good-tasting, cool, refreshing

Activity 5 Tobacco and Advertising What themes do ads use to make you believe using tobacco is not harmful? Do tobacco ads tell the truth? What do the ads tell you about the people who use this brand of tobacco? What groups of people do the ads target?

Activity 5 Tobacco and Advertising What tobacco ads DON’T show: Ash trays Lit cigarettes Cigarette butts

Activity 5 Tobacco and Advertising What tobacco ads DON’T show: Yellow teeth and fingers Bad breath/zoo breath Wrinkled skin Spit Juice

Activity 5 Tobacco and Advertising What tobacco ads DON’T show: Breathing difficulties from smoking Lung cancer

Activity 5 Tobacco and Advertising What tobacco ads DON’T show: Burn holes in clothes Spit stains from chewing tobacco Nasty Containers of Spit Juice

Activity 5 Tobacco and Advertising What tobacco ads DON’T show: How tobacco REALLY tastes – hot, bitter, and will burn your mouth and lungs

Activity 5 Tobacco and Advertising Tobacco and the Movies The major studios account for 90% of kids on-screen tobacco exposure. Smoking in movies is the most powerful pro-tobacco influence on children, accounting for 52% of adolescents who start smoking. “Movie smoking is the biggest media risk to young people.” (American Academy of Pediatrics)

Activity 6 Poster Contest Criteria Creative and original artwork and ideas Clear and positive message about being tobacco-free No larger than 22” x 28”; no smaller than 8.5” x 11” No clip art, pictures from magazines, or copyrighted brand and product images

Activity 6 Poster Contest Criteria Death themes and art displaying negative health consequences, cigarettes, ashtrays, coffins, people smoking, etc. are not considered positive messages and will not be accepted. A small no smoking symbol is acceptable.

Activity 6 Poster Contest Criteria Complete list of criteria available at Deadline is April 1, 2011 (For deadline in future years, please contact 601-853-3302.) http://www.tarwars.org/online/tarwars/home/about/contact/state.html http://www.tarwars.org/online/tarwars/home/studentcontests/poster-contest/postercontestguidelines.html

Activity 6 Poster Contest 2010 First-Place Winner for Mississippi Ashton Curtis of Madison

Activity 6 Poster Contest Awards/Recognition Mississippi winner receives an expense paid trip to compete in the National Poster Contest in Washington, DC in July National winner receives a trip to Disney World or another vacation of his/her choice

Activity 6 Poster Contest 2010 State Poster Contest Winners at Tar Wars National Conference

Supplemental Activities Emerging products Flavored tobacco products and the FDA Light cigarettes Tobacco warning labels Tobacco abroad trivia game

Activity 7 Emerging products Camel sticks are twisted sticks Orbs are small pellets that resemble Tic Tacs Camel sticks are twisted sticks Camel strips are film strips placed on the tongue and resemble Listerine breath strips Snus is smokeless tobacco that comes in small teabag-like pouches that contain tobacco and other flavorings Products are flavored and packaged like candy to appeal to kids Smokeless tobacco users have an 80% higher risk of developing oral cancer

Oral Cancer Michael Finkelstein and Gilbert Lilly, University of Iowa College of Dentistry and Hardin MD, University of Iowa, http://www.lib.uiowa.edu/hardin/md/ui/dent/mouthcancer3.html http://www.lib.uiowa.edu/hardin/md/ui/dent/mouthcancer7.html

Flavored Tobacco Products Activity 8 Flavored Tobacco Products

Activity 9 Light Cigarettes Smokers choose “low-tar,” “mild,” “light,” or “ultra-light” cigarettes Smokers think these may be less harmful to their health than “regular” or “full- flavor” cigarettes Truth is that light cigarettes are just as dangerous to your health as regular cigarettes

“Light” Cigarettes

Activity 10 Tobacco Warning Labels - Canada

Tobacco Warning Labels - Hong Kong Activity 10 Tobacco Warning Labels - Hong Kong

Tobacco Warning Labels - United States Activity 10 Tobacco Warning Labels - United States Present Future Caution: Cigarette Smoking May be Hazardous to Your Health (1966) Warning: The Surgeon General Has Determined that Cigarette Smoking is Dangerous to Your Health (1970) SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy. SURGEON GENERAL'S WARNING: Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight.

Tobacco Abroad Trivia Quiz Activity 11 Tobacco Abroad Trivia Quiz How many cigarettes are smoked around the world every day? 4 billion 2 million 15 billion 25 billion   How many people die from tobacco every year around the world? 1 million 500,000 4,000 5 million

Tobacco Abroad Trivia Quiz Activity 11 Tobacco Abroad Trivia Quiz How many men in the world currently smoke cigarettes? 1 million 1 billion 9 million 20 billion How many women in the world currently smoke cigarettes? 100 million 5 billion 2 million 250 million

Tobacco Abroad Trivia Quiz Activity 11 Tobacco Abroad Trivia Quiz Which country manufactures the most cigarettes in the world? Japan China United States Australia Answers can be found on page 28 of the Tar Wars Program Guide. http://www.tarwars.org/cgi-bin/download_tracking.pl

Additional Information Secondhand or Environmental Tobacco Smoke 29 states have passed smoke-free laws that cover restaurants and bars. Four other states have smoke-free laws that cover restaurants but exempt stand-alone bars. Hundreds of cities and counties across the country have also taken action.

Additional Information Smokeless Tobacco Smokeless tobacco contains nitrosamines – proven and potent carcinogens. Users are much more likely to get oral lesions (60-78%), 80% risk of getting oral cancer, and four times more likely to get cavities and gum disease. Stains teeth NOT a safe alternative to smoking cigarettes!

National Video Contest Reinforces the Tar Wars message Emphasizes the positive aspects of being tobacco-free May be introduced during classroom presentation but finished on student’s own time Conducted at the national level – new in 2011

National Video Contest Creative and original ideas Clear and positive message about being tobacco-free 30 seconds to 3 minutes in length Use any video format (cell phone, video camera, etc.) Complete list of criteria, entry and upload information available at http://www.tarwars.org/online/tarwars/home/studentcontests/video-contest.html DEADLINE: May 19, 2011

National Video Contest Awards Prizes and awards for first-, second-, and third-place winners Recognition All videos will receive recognition at the Tar Wars National Conference Opportunity to attend the Tar Wars National Conference in Washington, DC

Contact Information AAFP Tar Wars Staff 800-TAR-WARS (800-827-9277) http://www.tarwars.org/online/tarwars/home/about/contact/tarwarsstaff.html

Contact Information State Coordinators http://www.tarwars.org/online/tarwars/home/about/contact/state.html The deadline to submit posters to your state coordinator is April 1, 2011. (For future years, please contact the MAFP Foundation at 601-853-3302.) Please mail your posters to: Julie Humphreys  MAFP Foundation  133 Executive Drive  Suite E  Madison, MS 39110

View Winning Posters See winning posters from 2006 through 2010 at http://www.tarwars.org/online/tarwars/home/studentcontests/poster-contest/pastwinners.html 2010 Second-Place Poster Winner Gianni Chiodo of Iowa 2010 Third-Place Poster Winner Krysti Maines of North Carolina

Thank You for your participating in Tar Wars! Tar Wars is supported in part by a grant from the American Academy of Family Physicians Foundation