Update on Public Health Wales branding Staff Conference, 6 October 2010 Update on Public Health Wales branding Update on Public Health Wales branding Presenters: Jo Menzies and Anna Humphries

Welcome! Today’s aims: Importance of branding Overview of branding strategy Overview of branding sessions held in January What’s working well What needs improvement Update on Public Health Wales branding

Why is branding important? Whose logos are these? Update on Public Health Wales branding

Why is branding important? It helps people recognise our products and services It helps represent us positively It helps people to remember us It helps us achieve consistency of communication Update on Public Health Wales branding

Branding strategy overview Public Health Wales has a clear strategy and purpose that should be strengthened by its branding Names and brands should be simplified – but acronyms should not be used! Update on Public Health Wales branding

Branding strategy overview Services with a primary stakeholder audience should use the Public Health Wales brand. Update on Public Health Wales branding

Branding strategy overview Update on Public Health Wales branding

Branding strategy overview Services with a specific and primary public audience should be branded separately – but independent brands should be associated with the Public Health Wales brand Update on Public Health Wales branding

Examples of brands Update on Public Health Wales branding

Reminder of January sessions New logo Document templates Stationery Out of office notifications Email signatures Networking! Update on Public Health Wales branding

Where to find logos, stationery and templates Update on Public Health Wales branding

Commonly asked questions on branding Which logo should I use when? What is a domain and what is a division? Any other questions? Update on Public Health Wales branding

What’s working well Profile of Public Health Wales and use of new name Disappearance (almost!) of NPHS, Wales Centre for Health, Screening Services Wales Integrated, single organisation Update on Public Health Wales branding

What’s working well Document templates are being used Stationery is being used The logo is being used correctly Update on Public Health Wales branding

What needs improvement Using document templates as a starting point DIY document templates Email signatures and out of offices – especially the Welsh! Update on Public Health Wales branding

What needs improvement Guidelines for independent brands Clarity of organisation structure and brand values “Acronym slippage”! Update on Public Health Wales branding

What we’ve been doing to make things easier Corporate identity guidelines revised Document templates revised PowerPoint presentation template revised Stationery page on the intranet Update on Public Health Wales branding

Any other questions? Thanks for listening! Update on Public Health Wales branding