Who/What Behaviors Marketing Segmentation Business Focus 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500

Name the title of a person who purchase product for a company.

Market Researcher (or) Buyer Purchasing Manger 100 Market Researcher (or) Buyer Purchasing Manger

Your company focus is on helping the middle class. What market segmentation would this be? & What category?

Demographic Segmentation Income Psychographic Segmentation 200 Demographic Segmentation Income (or/and) Psychographic Segmentation Social Class

Your Company focus on weddings What market segmentation would this be? & What category?

Demographic Segmentation Life Stage (or) Family Life Cycle 300 Demographic Segmentation Life Stage (or) Family Life Cycle

Your product is helping individual attain citizenship What market segmentation would this be? & what category?

Demographic Segmentation Race (or) Nationality 400 Demographic Segmentation Race (or) Nationality

Your Company sells adults diapers What market segmentation would this be? & What category?

Demographic Segmentation Age (or) Family Life Cycle 500 Demographic Segmentation Age (or) Family Life Cycle

Your company places a order twice a week. What market segmentation would this be? & What category?

Behavior Segmentation Usage Rate 100 Behavior Segmentation Usage Rate

What market segmentation would this be? & What category? Your company is in great relationship with your supplier and will not order from others. What market segmentation would this be? & What category?

Behavior Segmentation Loyalty Status 200 Behavior Segmentation Loyalty Status

DAILY DOUBLE DAILY DOUBLE

A person purchase the same brand of product every time…. What Type of purchase is this?

300 Repeat Purchase

You have chosen to buy a new product… What Type of purchase is this?

400 New Purchase

Your company products is MILK What market segmentation would this be? & What category?

Large, Market, Mass Marketing, One Marketing Mix 500 Large, Market, Mass Marketing, One Marketing Mix

You work for Lady’s Foot Locker Describe your Target Market?

Single Target Market, Ladies who are active 100 Single Target Market, Ladies who are active

What type of Market would this represent? 1. Men who drink diet soda 2. Parents with young children 3. Parents who need an affordable car for a college students What type of Market would this represent?

200 Market Segmentation

What is your market called? Your company just found a product to sell that nobody else has and it’s a big hit! What is your market called?

300 Niche Market

What is Mass Marketing?

400 Mass market refers to a large group of consumer, the market for goods that are produced in large qualities.

What market segmentation would this be? Your company sells all purple products, and your customers are in love with purple. What market segmentation would this be? & What category?

500 Behavioral Segmentation Attitude Toward Product (or) Psychographic Segmentation Personality

Your product is Chinese Clothing What market segmentation would this be? & What category?

Psychographic Segmentation Demographic Segmentation 100 Psychographic Segmentation Culture (and/or) Demographic Segmentation Nationality (or) Race

Your company has chosen to sell Apple Computer not PC’s! What market segmentation would this be? & What category?

200 Demographic Segmentation Income Education (or/and) Psychographic Segmentation Social Class Behavioral Segmentation Attitude toward product

Your company makes purchases occasionally What market segmentation would this be? & What category?

Behavioral Segmentation Purchase Occasion 300 Behavioral Segmentation Purchase Occasion

Your company is considered Very Important Place/Person (VIP) What market segmentation would this be? & What category?

Behavioral Segmentation User Status 400 Behavioral Segmentation User Status

Your company is located in a college town Name the types of products you might offer

Computers, School Supplies, Dorm rooms, Living Necessities 500 Computers, School Supplies, Dorm rooms, Living Necessities (answers may vary)

Your company sells tools and your focus is auto mechanics. What market segmentation would this be? & What category?

Demographic Gender (or/and) Occupation 100 Demographic Gender (or/and) Occupation

Your company offers everything in a surfer’s world What market segmentation would this be? & What category?

Geographic Segmentation Psychographic Segmentation 200 Geographic Segmentation Climate (or/and) Psychographic Segmentation Lifestyle

Your company sells the same product with no options What Marketing is this be considered?

300 Mass Marketing

You work for Men’s footlocker What market segmentation would this be? & What category?

Demographic Segmentation Psychographic Segmentation 400 Demographic Segmentation Gender (or/and) Psychographic Segmentation Lifestyle

Your company sells Gothic Products What market segmentation would this be? & What category?

500 Demographic Segmentation Gender (or/and) Psychographic Segmentation Lifestyle (or/and) Personality

You are selling toilet paper What is your Market?

Final Jeopardy Question Mass Marketing