1Competitive Matrix1 ● Product MY PRODUCT Product 1 Product 2

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1Competitive Matrix1 ● Product MY PRODUCT Product 1 Product 2 Feature A Feature B Feature C Feature D Feature E MY PRODUCT ● Product 1 Product 2 Product 3 Product 4 Product 5 Product 6 1/18/2019

Summary 2What do you want your audience to remember about the company? Unique and Sizeable Opportunity Unique product or service Competitive Advantage, Strengths Marketing Approach, Customers, Sales Pipeline Intellectual property Management team Other… Summary 1/18/2019

3Competitive Positioning Your Company, Inc. Gizmo Gadget.com Yippee Flexibility Functionality Yikes Zowie Thingamabob 3Competitive Positioning 1/18/2019

4End First Section 1/18/2019

5Business Model and Marketing Plan (2 TO 5 SLIDES) Describe the company’s business and revenue model What is the overall business strategy? How will you sell your product or service (distributors, internet)? How will the company generate revenue for its product or service? Describe the sales cycle for the company’s product or service Describe the Marketing Plan (if appropriate) What is the go-to -market strategy? What is the pricing model? Gross margin? How will you access customers? (including advert. and promo.) How will your product or service be distributed? What customer support will be needed? Note any commitments from partners, distributors, granting agencies, etc. regarding benefits of your product Slide Time: Approximately 90 seconds 1/18/2019

6 Include pertinent info regarding FDA, FTC, or other pertinent government agency Regulatory Issues (not necessarily included in all investor presentations) 1/18/2019

7End First Section 1/18/2019

8End First Section 1/18/2019

9End First Section 1/18/2019

10End First Section 1/18/2019

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