A Pride Campaign CNMI-style
The Commonwealth of the Northern Mariana Islands
Islands of Gaia
Hafa Adai yan Tirowaamy
Rota Population: 3,282 Sq. Miles: 32 Only island that Chamorros were left on by the Spanish
Tinian Population: 4,000 Sq. Miles: 39 Describe each picture…WWII significance
Saipan Population: 60,000 Sq. Miles: 48 Highest point: 1,554 ft. 48 Square Miles Created by a volcano Today, almost entirely limesone Highest point 1,554 ft. Population: 60,000 Sq. Miles: 48 Highest point: 1,554 ft. Talk about island being almost entirely limestone…very porous.
A few facts 58 percent of CNMI population is foreign born 56.5 percent of CNMI population does not hold citizenship 50 percent of the population came to the CNMI between 1990 and 2000 89.2 percent of the population speaks a language other than English at home
Threats Non-point source pollution, sedimentation and runoff Unsustainable fishing and harvesting practices Coral bleaching Storms Sewage Litter and marine debris Dredging Recreational use of reefs Recreational boat activities Invasive species
The Concept Model
The Planning Process The Stakeholder’s Meeting Focus Groups and Discussions The Survey Writing, editing, re-writing, editing, re-re-writing, editing…
Who? What do we want them to know What do we want them to feel What do we want them to do
A Yellow Crowned What?
Partnerships
Challenges One Man Band Controlling the message and the brand Finding a pace for the campaign that works for Rare and us Keeping everyone “happy”
Deep Deep CNMI Ocean Club Successes Partnering Volunteers Teacher Camp Deep Deep CNMI Ocean Club