VISION - To strengthen leadership as the online news portal and content provider in Portugal.

Leading on-line newspaper in Portugal – 3rd branch in brand awareness Launched in 1995 Leading on-line newspaper in Portugal – 3rd branch in brand awareness 12 million pageviews/month 28% of estimated market share More than 300.000 unique visitors/month Publico.pt consumer: 70% man, 30% woman 54% high/middle class 46% high educational level 21% students 40% 25-34 yo / 22% 35-44 yo Lisbon 41% and Oporto 15%

2. Publico.pt structure www.publico.pt Sports Breaking News Publico Offline daily edition Leisure and city guide www.publico.pt Suplements Cinema Recruiting “Publico at School”

Clients Publico.pt TMN (mobile operator) Optimus (mobile operator – Sonae group) - ONI WAY (fixed line operator) Telecel/Vodafone (mobile operator) Vizzavi - Clix (portal – Sonae group) - Merck Sharp&Dohme - Bikini.pt (women portal – Sonae group) - Continente online

Content – Breaking News AVAILABLE PRODUCTS Content – Breaking News Politics Society Culture Economy Technology Science Sports International Recruitment Real Estate Classifieds Local ... Daily production of about 150 news, 7/7 days, between 7am and 1am.

Contents – Leisure AVAILABLE PRODUCTS Cinema Theatre Dance Concerts BD Bars and Discos Restaurants Sports Book shops Monuments Tourism TV News Comments .... Daily production, 5/7 days, between 11am and 19pm Database with about 14.700 places.

Other Contents AVAILABLE PRODUCTS Daily production, 7/7 days World Cup 2002 Music Dossiers Stock market Horoscop Weather Useful Contacts Useful informations Sports fixtures/results Lotery and games Daily Press review Printed edition Suplements ... Daily production, 7/7 days

Competition Supplier (competitor) Client Platform News TSF Publico Lusa Lusa/own contents Sapo Clix OniNet Vizzavi Terravista IOL TMN Vodafone Optimus Web WAP/SMS Economy/Finance Agência Financeira Canal de Negócios Portal de Bolsa Reuters Diário Económico Neo

Competition Sports InfoDesporto A Bola Record Lusa MaisFutebol Sapo Vizzavi Clix Neo Terravista IOL Web Technology Casa dos Bits Diário Económico Digito Zdnet/Digito/Cnet

Competition Supplier Client Platform Music Own editorial team Valentim Carvalho Blitz IOL Terravista Sapo Clix Web Cinema Publico Saber e Lazer OniNet Places Publico.pt

Competition Supplier Client Platform Shows Publico.pt Own editorial team Saber e Lazer Clix IOL OniNet Terravista Sapo web News Redacção

Competition Pharmacy Supplier Client Platform RDF / own editorial team Publico.pt own editorial team Sapo Optimus Oninet Vizzavi* IOL Horoscop Espacoastrologia.com Pcardoso / Maya Paulo Cardoso Russel Grant Clix Vizzavi Weather Publico TSF Games Infordesporto Neo Daily Press Review Useful

Competition Supplier Client Platform Cars Escape Livre / Own editorial team Motormédia / Sapo C. Negocios Mind Oninet Sapo Clix Humour Prod. Ficticias Vizzavi Links Sex / Erotic Zip.net IOL Games Saber e Lazer / Sapo RGB MegaScore Shows / TVs

Competition Celebrities Star.pt Clix Society Caneta Electrónica Diário Digital Fashion Onfashion.pt Sapo Male/Female Saber e Lazer Zip.net IOL Mulherportuguesa.com Bikini.pt Sapo (h) Oninet Wines and receipts Companhia do Vinho Culinarias.net Netmais Enoteca Vizzavi Sapo (g) Children IOL / TVI Autor Mind

Source: Bareme Marktest Internet in Portugal (OCT 2001 / JAN 2002) Source: Bareme Marktest

Internet - Audiences in Portugal Base: Total Population with 15+ years old - 7.528.382 Ind.

INTERNET – Oct. 2001 / Jan. 2002 Uses computer Where? Universe: 7.528.000 indiv. With 15+ years old

Have Access INTERNET USERS INTERNET – Oct. 2001 / Jan. 2002 Have Access INTERNET USERS Universe: 7.528.000 indiv. With 15+ years old

INTERNET – Oct. 2001 / Jan. 2002 ACCESS FROM Use Internet where? Universe: 7.528.000 indiv. With 15+ years old

Individuals profile “Access From” Oct 2001 / Jan 2002 SEX AGE Home – 1.940.000 Individ Work – 998.000 Individ School/University - 588.000 Individ Home (family/friends) – 204.000 Individ Other place - 48.000 Individ Universe - 7.528.382 Individ Universe: 7.528.000 indiv. With 15+ years old

Individuals profile “Access From” Oct 2001 / Jan 2002 Social Class REGION Home – 1.940.000 Individ Work – 998.000 Individ School/University - 588.000 Individ Home (family/friends) – 204.000 Individ Other place - 48.000 Individ Universe - 7.528.382 Individ Universe: 7.528.000 indiv. With 15+ years old

Internet - Audiences in Portugal (Internet Users) Base: Individuals that usually use Internet - 1.854.000 Ind.

(Internet Users) INTERNET –Oct 2001 / Jan 2002 % Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET –Oct 2001 / Jan 2002 Universe: 1.854.000 indiv. Usually use Internet

Individuals Profile “Use Internet for” Oct 2001 / Jan 2002 SEX (Internet Users) AGE Fun - 1.083.000 Individ Professional - 975.000 Individ News - 926.000 Individ School/University - 893.000 Individ Personal Trainingl - 885.000 Individ Meeting people - 681.000 Individ Find Products/Services - 633.000 individ Software – 426.000 Individ Compare products/services - 350.000 individ Personal Banking - 337.000 Individ Internet Users – 1.854.000 Individ Universe - 7.528.000 Individ Universe: 1.854.000 indiv. Usually use Internet

Individuals Profile “Use Internet for” Oct 2001 / Jan 2002 SOCIAL CLASS (Internet Users) REGION Fun - 1.083.000 Individ Professional - 975.000 Individ News - 926.000 Individ School/University - 893.000 Individ Personal Trainingl - 885.000 Individ Meeting people - 681.000 Individ Find Products/Services - 633.000 individ Software – 426.000 Individ Compare products/services - 350.000 individ Personal Banking - 337.000 Individ Internet Users – 1.854.000 Individ Universe - 7.528.000 Individ Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 Universe: 1.854.000 indiv. Usually use Internet

Reasons for not buying in the Net INTERNET – Oct 2001 / Jan 2002 (Internet Users) Reasons for not buying in the Net Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 % of Portuguese Sites accessed Only use E-mail/ 2,7 FTP'S/IRC's/Other Serv. Don’t know 2,1 None/Almost 14 none About 25% 14 About 50% 21,4 22,5 About 75% All / Almost 36,2 All 5 10 15 20 25 30 35 40 Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 Brand Awareness Portals/Sites/search engines Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 Reading online Universe: 1.854.000 indiv. Usually use Internet

(Internet Users) INTERNET – Oct 2001 / Jan 2002 Universe: 1.854.000 indiv. Usually use Internet

INTERNET – Oct 2001 / Jan 2002 Universe: 944.000 homes where at least one individ. uses Internet at home or at work.

Base: Total Population with 15+ years old - 7.528.382 Ind. INTERNET EVOLUTION Base: Total Population with 15+ years old - 7.528.382 Ind.

Source: Marktest / Bareme Internet INTERNET INDICATORS % % Universe: 7.528.382 individ. (15+ years old) Source: Marktest / Bareme Internet

Source: Marktest / Bareme Internet INTERNET INDICATORS % Universe: 7.528.382 individuos (15+ yo) Source: Marktest / Bareme Internet

Source: Marktest / Bareme Internet INTERNET INDICATORS Access from % Universe: 7.528.382 individuos (15+ yo) Source: Marktest / Bareme Internet

Source: Marktest / Bareme Internet INTERNET INDICATORS USE THE NET FOR % Universe: 7.528.382 individuos (15+ yo) Source: Marktest / Bareme Internet

INTERNET INDICATORS - USERS SEX AGE Universe: 1.854.000 indiv. Usually use the Net.

INTERNET INDICATORS - USERS SOCIAL CLASS REGION Universe: 1.854.000 indiv. Usually use the Net.

The INTERNET Portugal / Spain

INTERNET Portugal / Spain To compare data from both countries, we only analyse the Internet users for last 30 days. Comparing data from both countries (only tendencies, since data collection dates are different) the % of indiv. that use the Net is similar. Both access mainly from home, then from work. Users by sex are also similar.

INTERNET Portugal / Spain Used the Net during last month OUT01/JAN02 OUT/NOV 01 Universe: 7.528.000 indiv. 15+ yo Universe: 34.818.000 indiv. 14+ anos Source: MEDIA PLANNING / Marktest Source: MEDIA PLANNING / Egm - Oct/Nov01 Last access Universe: Internet< 30 dias: 1.689.000 indiv. Universe: 7.388.000 indiv. Used last month Source: MEDIA PLANNING / Marktest Source: MEDIA PLANNING / Egm - Oct/Nov01

INTERNET Portugal / Spain Access from OUT01/JAN02 Universe: 1.854.000 indiv. Usually use the Net Source: MEDIA PLANNING / Marktest OUT/NOV 01 Universe: 7.388.000 indiv. Used last month Source: MEDIA PLANNING / Egm - Out/Nov01

INTERNET Portugal / Spain User Profile – Sex Used the Net during last month Universe: 7.388.000 indiv. Universe Internet<30 dias: 1.689.000 indiv. Source: MEDIA PLANNING / Egm - Oct/Nov01 Source: MEDIA PLANNING / Marktest – Oct01/Jan02

INTERNET Portugal / Spain User profile - age Used the Net during last month Universe: 7.388.000 indiv. Universe Internet<30 dias: 1.689.000 indiv. Source: MEDIA PLANNING / Egm - Oct/Nov01 Source: MEDIA PLANNING / Marktest –Oct01/Jan02

INTERNET Portugal / Spain User Profile – social class Used the Net during last month Universe Internet<30 dias: 1.689.000 indiv. Universe: 7.388.000 indiv. Source: MEDIA PLANNING / Marktest – Oct01/Jan02 Source: MEDIA PLANNING / Egm - Oct/Nov01