How in-home sampling drives sales by delivering brand engagement in the home

Get your brand into consumer’s homes….and hearts

Why in-home sampling? Highly targeted Home mindset Fuels acquisition We combine multiple geo-demographic data sources to develop deep-dive consumer profiles, so you can be confident of a receptive audience. Home mind-set Where better to influence consumers than in their own homes – a low-pressure context in which consumers have the opportunity to engage on their terms. Fuels acquisition In-home sampling is proven to drive acquisition by enabling advertisers to reach the right people with the right offer at the right time.

Consumers ‘opt-in’ to be part of the campaign Day 1: We invite carefully targeted households to trial your brand Consumers opt-in to receive a free sample Day 2: All households are checked We deliver a sample to every household that has opted in How it works Our innovative, opt-in sampling format is proven to achieve maximum impact and minimum wastage Our targeting expertise ensures we reach receptive households Campaigns are delivered on a solus basis via the Whistl Own Network with no limits on size or weight of product 4

Our audience profiling ensures you reach the most receptive households across the UK We optimise distribution to reach the most valuable households for your brand Datasets include: Experian Mosaic/Grocery catchment analysis TGI lifestyle information Qualitative research findings Office of National Statistics dunnhumby Customer data We overlay factors such as drive time, the competitor landscape and previous campaign evaluations Source: Experian 2014

dunnhumby analysis proves long-term brand loyalty Source: dunnhumby By offering a full size product, consumers are able to sample over a period of time The in-home sampling routine delivers powerful brand engagement Stimulates repeat purchase delivering a lasting effect on sales Further halo effect across the brand range Source: dunnhumby

In-home sampling drives brand awareness and customer acquisition Vimto New Product Launch Engaging with families 37% opt-in Doubled sales in campaign areas Kellogg’s Driving taste reappraisal Engaging with health conscious consumers 46% opt-in Sales uplift achieved payback ahead of schedule LEGO Driving acquisition and brand awareness Engaging with families 30% opt-in 26% sales uplift in target stores

Thank You Helen Hall Head of Communications Whistl (Doordrop Media) Ltd 1 Globeside Business Park, Fieldhouse Lane, Marlow, Buckinghamshire SL7 1HY Phone: 01628 816 855| Mobile: 07940 061 855 | email: helen.hall@whistl.co.uk www.idoordrop.com