Bourbon Steak, Aventura, Florida

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Bourbon Steak, Aventura, Florida Krug Program 2013 Date & Location: December 2012, Bourbon Steak, Aventura, Florida Action: Krug Activation Objective: Develop brand support and awareness. Secure a new placement of Grand Cuvee by the glass and a menu placement for Krug Vintage. Results: Krug Grand Cuvee offered by the glass (on-going) New menu placement for Krug Vintage Activation supported a 3-week long “Sommelier Sampling” in which by the glass samples were poured to key target customers to introduced them to the Krug experience Sold in 12-Six packs of Grand Cuvee, 1-Vintage and 1-Rose. Completed a staff training for approximately 25-employees. Bourbon Steak, Aventura, Florida Matt Lofgren, Miami