Postwar confidence and anxiety

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Postwar confidence and anxiety 1945-1960

Standards SSUSH21 The student will explain economic growth and its impact on the United States, 1945-1970. a. Describe the baby boom and its impact as shown by Levittown and the Interstate Highway Act. b. Describe the impact television has had on American culture c. Analyze the impact of technology on American life; include the development of the personal computer and air conditioning. d. Describe the impact of competition with the USSR as evidenced by the launch of Sputnik I and President Eisenhower’s actions.  

Eisenhower Takes Office Dwight D. Eisenhower – elected President in 1952 Moderate Republican from Texas – Continued many New Deal policies Architect of the D-Day invasion of France in 1942 Inherited the turmoil of the Cold War from Truman

The Space Race

Cold War Blasts into Space October 1957 – USSR launches the Sputnik I satellite into space Official start of the “Space Race” Americans were shocked by the apparent superiority of USSR’s technological advances

Reaction to Launch of Sputnik I President Eisenhower supported the National Defense Education Act – a billion dollar program intended to produce more scientists and teachers of science Congress created NASA (National Aeronautics and Space Administration)

The “Baby Boom” and its impact

Baby Boom changes society Soldiers returning from WWII come home and have a lot of babies At the peak of the “baby boom” 4.3 million babies born in a year (1 every 7 seconds) With rapid population growth comes changes in the structure of society

Americans move to the suburbs “Baby Boom” families move in mass to the suburbs after WWII Automobiles allow easy transport from urban centers to suburbs William Levitt – leader in the mass production of suburban homes These communities designed by Levitt became known as Levittowns.

Construction of Interstate Highway System Eisenhower pushed legislation for the new interstate highway system. Eisenhower deemed it necessary to homeland security. Would allow the military easy transport in case the US was attacked or invaded by the Soviet Union. Multi-lane expressways that would connect major cities Single largest construction endeavor in American history Allowed for the growth of suburbs as travel routes became more efficient and quicker to and from urban centers.

Technology Changes America

Migrating to the Sunbelt Post-WWII people flock to the Sunbelt – name given to the South and Western states 1958 -Brooklyn Dodgers and New York Giants move to CA (symbolic of the migration patterns of the entire country) Air conditioning attracts many to the once unbearable climates Political power shifts from the Rust Belt and Northeast to the South and West

The invention of air-conditioning led to a population explosion in cities such as Phoenix, Dallas, Miami, Los Angeles and Atlanta.

Television changes perceptions of society TV shows such as “Leave It to Beaver” and “Father Knows Best” paint the picture of the American nuclear family (father, mother and 2.4 kids) Network newscasts become standard in American homes Rock-n-Roll grows in popularity thanks to the images seen on television (Elvis Presley)

TV images of the “nuclear family”.

At left – Legendary CBS news anchor Walter Cronkite He would be the face of American television for nearly 3 decades. Families would gather around the television set and watch the network evening news broadcasts

Elvis Presley on The Ed Sullivan show

Ticket Out the Door It is your job to construct some form of promotional literature for one of the following technological/economic advancements and highlight its impact on society: Space exploration Suburbs Interstate Highway System Air Conditioning Television You can either do a billboard advertisement, a magazine ad, a magazine cover, a TV commercial or a radio jingle.