How Brands Are Capitalizing on Programmatic Direct Mail® Adam Solomon, Chief Product Officer

DIGITAL THE GOLDEN AGE OF 2021 2017 Some might say we are in the golden age of digital. We’re seeing an explosion in digital investment and activity U.S. digital ad spend surpassed TV for first time in 2017 Digital ad spend expected to reach $129B by 2021 (eMarketer) It will make up 51.3% of total media ad spend (eMarketer) Source: eMarketer, August 2017

M A R K E T P U B L I S H E R C O N M

Tech Gone Wild

‘ ” Let’s Do This, Digital Bottom line, it is time for marketers and tech companies to solve the problem of annoying ads and make the ad experience better for consumers. ” — Marc Pritchard, Chief Brand Officer Procter & Gamble

If Only… So, what’s the solution? Hello, PebblePost. Combining the Best of Both Worlds: (Like chocolate and peanut butter!) Programmatic Direct Mail® combines programmatic digital data and direct mail to convert more shoppers into buyers.

The Digital Starting Point It all starts with digital — Because digital is effective. It’s data-driven decisioning with scale, efficiency, and personalization.

How did they do that!?? PebblePost uses online interest and intent data to send meaningful mail that influences at-home purchase decisions and drives conversions across all transaction channels.

9.42% Haven Life “ Case Study: ACQUISITION InsureTech startup drives online application submissions. 9.42% conversion rate “ Programmatic Direct Mail® is Haven Life’s best- performing remarketing tool for CPA.” – Matt Myers, Head of Customer Acquisition, Haven Life

7.8x Parachute “ 4x the campaign objective ~ Case Study: ACQUISITION Home essentials brand wins new customers with Programmatic Direct Mail® 7.8x 4x the campaign objective ~ ROAS “ PebblePost has been a great addition to our digital marketing strategy.” – Luke Droulez, Head of Digital, Parachute

3x Dermstore “ 50% Case Study: ACQUISITION Online beauty site acquires new customers via offer code redemptions 3x Exceeded ROAS goal by 50% OFFER CODE ROAS “ We are successfully reaching incremental audiences and driving strong results.” – Bumsoo Kim, Director Marketing, Dermstore (Target Corp.)

4 Key Takeaways 1 2 3 4 Look for 1+1=3 Think like a consumer With great power comes great responsibility 3 Be agile… and stick to it! 4

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