Venus, Goddess of Beauty in Modern Advertising Research and Presentation: Zaharopoulou Mariza Katsarou Zinovia Teacher: Kyriakidou E.

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Presentation transcript:

Venus, Goddess of Beauty in Modern Advertising Research and Presentation: Zaharopoulou Mariza Katsarou Zinovia Teacher: Kyriakidou E.

Venus: Goddess of Beauty and Love Venus was originally the protector or gardens and flowers and punished people who defied her power by turning them into rocks. Not a bad party trick! She took on the myths and qualities of the Greek God Aphrodite, the goddess of fertility, love, and beauty.beauty

Venus: Great source of inspiration Her beauty is beyond comparison. So, its no wonder that artists all over the world and throughout time have been greatly inspired by her…

Venus: Source of Inspiration in modern advertising,too. Venus was later adopted by Gillette in a clever marketing campaign that attempted to convince all women that they too could be Goddesses. Gillettes Venus is in fact a shaver! Oh yes, its a 15cm long, clear blue (now also available in pink!) plastic shaving tool with grooved rubber ridges for easy grip.

A disposable razor fit for a goddess This plastic saver for women claims to help you reveal the woman in you…or even better: the GODDESS in you!!

Venus and DKNY Be Delicious!! Whats the connection? DKNY Be Delicious is a modern feast for the senses. It is served in a sleek metal and glass apple bottle, this juicy fragrance combines the scent of apple with a sophisticated blend of exotic flowers and sensual woods. Many women buy this perfume, but few of them know that the apple-shaped bottle is in fact inspired from the symbol of the ancient Greek goddess Aphrodite!! Aphrodite has many symbols: the pomegranates, the swan, the dolphin and..... the APPLE!! Aphrodite was allegedly given the apple (Το μήλο της Έριδος) in a kind of beauty contest....

Το Μήλον της Έριδος in Modern Advertising Heres the myth underlying the apple-shaped DKNY bottle: The immortal Zeus fell in love with one of the daughters of the Old Man of the Sea, Proteus. The daughter's name was Thetis, and it was foretold to [Zeus] that this woman would bear a son greater than he. Zeus remembered his own history, how he was once the son of Cronus and was able to overthrow him and destroy him. Zeus did not want to risk this happening to him; therefore, he bestowed the lovely Thetis upon a mortal king named Peleus. Everyone was invited to this great marriage, everyone except Eris, the goddess of strife. Peleus and Thetis did not invite Eris because they did not want the goddess of strife present at their festivities. Deeply offended, Eris still managed to cause strife for the wedding feasters. She cast a golden apple down among them, inscribed with the phrase, "for the fairest." Immediately the three supreme Olympian goddesses, Athena, Hera, and Aphrodite began to bicker over the apple.

Το Μήλον της Έριδος below as a museum exhibit. The three goddesses eventually appealed to Zeus to decide which of them was the most beautiful. However, Zeus knew that if he were forced to choose one woman, the other two goddesses would make his life eternally miserable. So Zeus, with great cunning, took the three goddesses to Mount Ida, near Troy. Tending his flocks in the fields was King Priam's son Paris [Alexander], one of the most beautiful mortals ever to walk the earth. Zeus assigned Paris the task of deciding which goddess was the most beautiful. The three goddesses campaigned and lobbyed Paris; he chose Aphrodite, after she promised to him as his bribe the most beautiful woman on earth.

So, what DKNY cunningly suggests is that if you buy this perfume it is as if buying Aphrodites APPLE, the symbol of beauty and superiority among other women!!! Consequently, next time you see this apple-shaped bottle, please remember Aphrodites myth....