Beauty Sells, by Beautydesk Sabina Huf. Aging Individualisation Multi-culturalisation Emancipation Critical consumer Less time more wellness Technology.

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Presentation transcript:

Beauty Sells, by Beautydesk Sabina Huf

Aging Individualisation Multi-culturalisation Emancipation Critical consumer Less time more wellness Technology Internet Sustainability, climate Blu border, concept Overlap in branches Health Easy Enjoy Good looking Good behave Bio, Fair trade Maatschappelijke trends Consumptie trends Social trends Consumer trends 1 Long term social trend – en consumer trends Sabina Huf

Bron: Euromonitor 08 High awareness of consumers Elevation spending on eco products This section is growing with 20 % every jear Protection the environment Awareness of eco products and where they come from Elevation of consumers who are interested in eco products First these products where used by consumer with allergic skins, today more consumers want to experience the benefits of eco products. Functionality of eco products These product do good for the skin as well as the total environment. 1 Long term social trend – en consumer trends Lighting: de green trend Sabina Huf

NL Growth in beauty categories - value Hair Care Styling Coloration % % % % % % % % % 2007 Face Care Body Care Sun Care % % % % % % % % % Make Up % % % Total % % % Source: Nielsen, mass, waarde x mln 2 Turnover and growth Sabina Huf

The Make up trade is increased in 6 jears with 70 miljoen Euro 2 Turnover and growth Sabina Huf

2 Turnover and growth Success LOréal Paris make up:van 10.3% in 2002 leader in 2007 & 2008 Sabina Huf

Source: Nielsen growth+ 105 moi euro in 5 jear 3 men cosmetics Men cosmetics! Development men care in 2009 Sabina Huf

Magazines Advertising, branded content, free editorial content Growth online internet Pop-ups, advertising, easiness and access. Internet shops 24 hour per day access Sell and pr skills in store Trained personnel on shop floor 4 Sells Print and online pr Sabina Huf

Consumption trend: eco, enjoy, health and comfort Face care en make-up stay important and strong growing categories Men cosmetics is still upcoming, especially in the older category Awareness on cosmetics within the 65+ group, this means new opportunities Sale will increase due to internet en magazines world wide. 5 Summary Summary Sabina Huf