phenix peerless beauty and excellence

phe·nix [fee-niks] –noun phoenix. 1. a mythical bird of great beauty fabled to burn itself on a funeral pyre and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope. 2. a person or thing of peerless beauty or excellence; paragon.

phenix peerless beauty and excellence President Charlie Kennedy Former President and Director of Product Development- Gulistan VP of Sales Tom Pappas Former VP of Sales- World Carpets VP of Sales and Marketing Zach Kennedy Recent graduate of N.C. State University

phenix peerless beauty and excellence Fastest Growing Manufacturer in Carpet Industry 3 Year Growth from $20 Million to over $150 Million in Sales This accomplished by being in forefront of Polyester Revolution – –Polyester the Greatest change in industry since launch of Stainmaster Best Product + Best Service + Best Value = Industry leader in Segment

phenix peerless beauty and excellence Located in Dalton, GA 260,000 sq. ft. Distribution facility State of the Art Cutting Machine- makes over 600 cuts in 8 hr shift 200,000 sq. ft. Tufting facility to be completed by end of 2010

phenix peerless beauty and excellence Top Ten Reasons Phenix Can Compete Low Overhead Low Cost Producer Dont have extravagant marketing programs Not publicly owned Leader in product design Offer value on high style items Great customer service team Heavy stocking position Great Service Aligned with innovative yarn manufacturer

phenix peerless beauty and excellence Pharr Yarns Largest Independent Yarn manufacturer in US One of last true textile mills Have capability to make every fiber in carpet industry True innovator- first to market with new yarn

phenix peerless beauty and excellence Sales Strategy Limited Distribution Sell top 300 dealers in US Limit sales to top dealers in each geographic area Not in Abbey, Carpet One

phenix peerless beauty and excellence Product Strategy Focus on PET- Livefree, Livefree Ultra Integrate style and color into value products Fill abandoned $10-$15 price points on high end Add quality and durability to commodity products

phenix peerless beauty and excellence Livefree Carpet Fiber

phenix peerless beauty and excellence Livefree Carpet Fiber Continuous Filament PET with Scotchgard Protector Naturally Stain Resistant Soft Hand Elegant Pearl Luster High Twist Found in Bellaterra and Great Escapes Collections

phenix peerless beauty and excellence Bellaterra Collection Common 100 Color Line 2 Better, Best Textures 2 Better, Best Friezes 2 Pin Dots

phenix peerless beauty and excellence Great Escapes Collection Features Differential Dye Technology One end of 2 ply yarn dyes deeper than the other, giving it a heathered effect 7 Patterned Loops 9 Patterns 2 Friezes 1 Texture

phenix peerless beauty and excellence Livefree Ultra

phenix peerless beauty and excellence Livefree Ultra Solution Dyed, Continuous Filament PET with Scotchgard Protector Naturally Stain Resistant- superior resistance to sun fading, bleach Inherently Does Not Accept Acid Stains High Twist Yarns No Side Match Problems No Dye Lot Problems- less than 1% color variance between dye lots All Products are in the Naturals Collection

phenix peerless beauty and excellence The Naturals Collection Solution Dyed Fiber Coordinating Color Line throughout products Multi-colors even on lower end products 10 Friezes 8 Textures 3 LCL Patterns 2 Patterned Loops

phenix peerless beauty and excellence Phenix Warranty Lifetime Limited Stain Resistance – –7 Year Scotchgard Stain Warranty 20 Yr Limited Manufacturing Defects 15 Yr Limited Abrasive Wear 10 Yr Limited Fade Resistance 10 Yr Limited Texture Retention This warranty is the same for ALL Phenix products

phenix peerless beauty and excellence Marketing Materials Wing Card Display Wing Cards Only Deck boards Hand Cards 27 x 18 Sets 27x18 Feelers 13.5 x 18 Sets 6x6 Swatches

phenix peerless beauty and excellence