The Psychology of Color. Red produces strong emotions of excitement and intensity most exciting color love and comfort is used to focus/ draws attention.

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Presentation transcript:

The Psychology of Color

Red produces strong emotions of excitement and intensity most exciting color love and comfort is used to focus/ draws attention used to represent beauty in many cultures and countries produces a sense of protection encourages energy, action, and confidence

Orange people are more likely to either love it or hate it increases hunger and appetite encourages socialization and activity fun energetic warm

Yellow optimistic/ positive and happy enlightening warm encourages creativity promotes communication psychologically the happiest color in the color spectrum can be irritating and frustrating

Green second favorite color worldwide, represents safety relaxes mentally and physically helps to ease depression, nervousness, and anxiety soothes renewal harmony self-control in-between both the warm and cool colors represents ecology and growth

Blue favorite color trustworthy and dependable calming/ cooling effect different shades can create feelings anywhere from dynamic to cold and uncaring wisdom sadness least gender specific least appetizing color

Purple combines the excitement of red and the calm of blue uplifting associated with spirituality and wisdom calming mystic and royal qualities favorite color of teenage girls

Brown strength stability warmth reliability connection to the earth orderliness wholesomeness and comfort associated with nature and things which are organic

Black emptiness powerful and authoritative produces strong emotions can become overwhelming used in clothes because it can make the wearer appear thinner and more mature evil death and mourning

Grey wisdom and knowledge unsettling creates expectations classic, refined, and conservative controlled authoritative because it is neutral, it is commonly used by designers as a background color

White neutrality purity and cleanliness safety mental clarity innocence purification connected with fresh beginnings used to create a sense of space also seen as cold and bland

"Color Psychology". About.com. October 1, 2009 "Color: Meaning, Symbolism and Psychology". Squidoo. October 1, 2009