OVERVIEW Out-of-Home Media (India) Pvt. Ltd. was established 2007 A leading media company specializing in out-of-home television. We strategically place high definition LCD/Plasma screens at various customer connect locations We broadcast ads & Content on the screens and engage consumers while they are out-of-home.

STRATEGIC PARTNERS China's largest Out Of Home lifestyle media company Enjoys a whopping 98% of the market share More than 3 Lakh Screen 7th Largest Out of Home Media Agency in the world 3i is one of the worlds leading private equity investors in the media sector With a 50-year track record and a current portfolio worth more than $800 million

OOH MEDIA !! Presence in 18 Cities across India More than 4500 live screens across India Reach of over 50 million people monthly More than 300+ clients Research conducted so far: More than 80 Campaign Evaluation studies OOH Metrics Residential Research CSD Research Research conducted in partnership with Nielsen with a total sample size of more than

OUR COVERAGE MORE THAN 4500 TOUCH POINTS ACROSS 18 CITIES

Office buildings I.T. parks BPOs Airport buses Hospitals Residential buildings Multiplexes Bookstores Fast food chains Restaurants Beauty salons Clubs Gymnasiums Cafes Malls Lifestyle Stores Hyper/Super Markets CSDs OOH LOCATIONS We reach people at various out-of-home touch points during their 24-hour life cycle

A day in the life of a SEC A Consumer – the OOH TV way 8:15~8:30 AM Leave home, drive or take a taxi to go to work 9:00~9:30 AM Reach Office 10:00~12:00 AM Meeting with client at office 13:00~14:00 PM Have lunch with client 14:00~17:00 PM Out-of-office for client visits 18:00~23:00 PM Dinner with client, coffee with colleague, visit the super mkt 12:00 AM Sleep Saturday, Sunday, visit shopping mall or see a movie with family

SOME LOCATION IMAGES

OOH Media is a multi-Platform audio visual advertising medium We provide a captive audience We are a Lifestyle medium reaching out to Decision makers Influential consumers Wealth creators High Net worth Individuals When they step out of home to Work Shop Play A true convergence medium WHY OOH MEDIA !!

OOH WORK OOH SHOP OOH PLAY Influencers Women Youth Affluent Professionals Youth Families Young Professionals Kids with Mothers Couples Families Corporates / Professionals Couples Women LOCATION-WISE TG We reach people at various out-of-home touch points during their 24-hour media cycle

OOH MEDIA & FLEXICASTING Flexicasting is a new media planning tool innovated by Out-of-Home Media. It provides an opportunity to advertiser to slice & dice communication across various touch points. It provides an advantage of getting as local as possible just like an outdoor but with the power and capability of Audio-Visual. Flexicasting provides the ability / flexibility to advertisers to telecast brand communication on OOH Media screens as per their choice of city choice of location choice of target audience choice of creative choice of language

OOH MEDIA & RESEARCH We help our clients to measure the effectiveness of their ad running on our screens. This is done by conducting an extensive research in all the locations where the ads are running. We have commissioned Nielsen, world's leading provider of marketing information and audience measurement. The research is targeted as a tool to understand Screen recall Advertising recall Elements of advertising recall Hygiene check on medium Research conducted so far: More than 80 Campaign Evaluation studies OOH Metrics Residential Research CSD Research

KEY POINTS OF RESEARCH According to the researches there is 87% average visibility for screens across our locations On an average 81% of the respondents are able to recall any advertising that they see on our screens. According to the researches there is 67% average recall for the client specific advertisements

OOH METRICS Indias first ever large scale digital Out-of-Home TV research OOH Metrics – the only Metrics available in Outdoor Audio Visual space as of now Conducted by OOH Media in association with Nielsen. Conducted on a sample size of 14,574 individuals across 6 cities Mumbai Delhi NCR Bengaluru Chennai Pune Hyderabad OOH Metrics was conducted to understand the Demographic profile of the people and the audience behaviour.

OOH METRICS - SUMMARY Cumulative Weekly Traffic Count of OOH Network in Mumbai, Delhi NCR Bengaluru, & Pune is Lakhs 60% plus of the audience across these 6 cities visiting OOH network are SEC A 70% of people, aged 20-34, are most likely to come across the OOH network. 70% male audience in OOH networks across cities Across surveyed markets, more then 60% audience are graduate + Across all cities, the average MHI of the OOH network audience is INR 20,000+ Over 70% recall OOH screens in all surveyed markets. 90% of the above 70% audience recalled any ad being played on OOH TV screens

OOH MANAGEMENT Ishan Raina – CEO & MD Jagadesh Babu Botta – CFO Baagyalakshmi Nagarajan – Director - Sales, South Fabian Cowan – GM Sales, West Sumit Sapru – Sr. VP, Business Strategy Ashutosh Parekh – National Content Head

SOME KEY EVENTS ASSOCIATIONS

ADVERTISERS GOVERNMENT & PSU

MEDIA & ENTERTAINMENT: ADVERTISERS

ADVERTISERS MEDIA & ENTERTAINMENT :

FINANCE: ADVERTISERS

FMCG: ADVERTISERS

TELECOMMUNICATIONS: AUTO & LUBES: ADVERTISERS

APPARALS TRAVEL & TOURISM ADVERTISERS

CONSUMER DURABLES HOME & REAL ESTATE ADVERTISERS

RETAIL ADVERTISERS

HEALTHCARE & PHARMA OTHERS ADVERTISERS

For more details, please contact us West & South: PH: North & East: PH: