Wedding company Sweet environment Do you have a dream of wedding ? Beach wedding Romantic music like an exciting party We are the prince and princess.

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Presentation transcript:

Wedding company Sweet environment Do you have a dream of wedding ? Beach wedding Romantic music like an exciting party We are the prince and princess

Wedding company All your dream will come true 5w Wedding company

Wedding company Wedding photography Scene indoor outdoor Nuptial dress Rent Buy (include personal design)

Wedding company Economics Infrastructure Hosting of world events Transportation « WTO « APEC « EXPO « railroad « Highway « waterway « aviation Economic System Foreign trade Foreign Direct Investments (FDI) in China Real estate values Economic plan for prosperity

Wedding company Age mix Our target people approximately range from 15 to 40 years old. Especially, the majority customers are the young people and whose are unmarried.

Wedding company Market objectives Market share in shanghai in 2009 should at least 10% Brand awareness among the public should reach 10% by 2008 Expand the number of chain stores by four in 2010

Wedding company Sales & promotion Discount 10% off : customer order the whole service 12% off : spend more than Chocolate Wedding flowers Traditional wedding stuff Any meaningful or good luck decorations Free Gift

Wedding company We need Funding Requirement

Wedding company Press kit We give the invitation cards to customer, they can sent it to invite the relative and friends to attend the wedding

Wedding company Organizational Chart CEO Bryant Marketing Lux Human resource Crystal Accounting King

Bryant Responsibility: strategy and objective making for company create company culture decision making leading group

Lux Responsibility: Frame marketing policy and plan Leading marketing research Sales management product development Activity design and operation

Crystal Responsibility: To train the employees Hire new staff employees performance appraisal To develop the ability of the employees

King Responsibility: Deal daily account and materiel Tax affair Report the monthly accounting statement Control the break-even