Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture.

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Presentation transcript:

Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture

Why is PPC Important? SEM PPC AdWords AdCenter Search Marketing Search Engine Marketing CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Pay Per Click

Why is PPC Important? Pay Per Click

How Is AdWords Organized? Why is PPC Important? Google Sandbox Trackable, Controllable ROI Guaranteed Traffic Budget-able Expense CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

The Basics AdGroups Campaigns How Is AdWords Organized? Keywords AdGroups CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

What You Do... What to Pay Attention To... The Basics

Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Determine Business Goals

CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Buying Funnel Awareness Interest Learn Shop Buy Determine Business Goals

Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

Find Long-tail Keywords Research Keywords Long-tail Keywords CHICAGO Style SEO Lincoln Park West #3 Chicago, IL # Of Searches/Month Keywords

Research Keywords CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Keywords...Four Basic Types Explicit The Problem Symptoms Product Parts or Brand Names Chicago Ferrari Mechanic Ferrari wont go 210 mph Ferrari whines at 195 mph Ferrari Testarossa 12 cylinder

Research Keywords CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

Research Keywords CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

Determine Business Goals Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

Group Keyword So One Ad Can Represent & Repeat the Keywords Wedding Photographer Wedding Picture Wedding Pictures Wedding Photojournalist Wedding Video Best Wedding Photographer Chicago Wedding Photography Organize Keywords into AdGroups CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

Determine Business Goals Organize Keywords into AdGroups Write Two Ads Per AdGroup Review Bidding Launch Analyze Per Goals Research Keywords What You Do... CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

What You Do... What to Pay Attention To... CHICAGO Style SEO Lincoln Park West #3 Chicago, IL The Basics

What to Pay Attention To... CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Click Thru Rates (CTR) Cost Per Click (CPC) CPC vs. Bid Average Position Quality Score

Tools Youll Need CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Historical Performanc e Landin g Page CTR Keyword Relevan cy Ad Relevan cy Various Relevanc y Factors

Quality Score Tools Youll Need CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Landin g Page Keyword Relevan cy Ad Relevan cy

Rod Holmes from CHICAGO Style SEO The Big Picture Pay Per Click Tools Youll Need AdWords Account Google Keyword Tool AdWords Editor App Spreadsheet CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture