Technology for Progress – Museum for survival Aleksandra Jovanovic Miroslav Nikolic Borislav Surdic

Who are you? What do you do? Where do you come from?

What are you going to do? What is your reality? What are your dreams about? Shall you talk about dreams or reality?

Why are you here and what s in it for me? … to present our job! –Marketing strategy present a business plan for a future museum! find partners for near future!!!

Our Museum is our Super ego - Museum of coal mining Can coal become cool? –No finance –No visitors – only 2,000- 2,500 annually –No dignity –No interest Result: This old iron is not enough!

Our dreams and our beliefs All matter is a manifestation of the Ultimate Reality. Generally, our beliefs don't find modern scientific discoveries contradictory to Taoist thought; Nature is a continual balance between yin and yang, and that any attempt to go toward one extreme or the other will be ineffective, self-defeating, and short-lived.

Museum of the Third Wave Vision –Sustainable place, open to other communities, comfortable for life Mission –To survive using heritage as a main resource, to improve quality of life, to preserve a sense of place

Our Approach should be … Integrative Holistic Sustainable –Socially Responsible –Environmentally helpful –Economically feasible

Content of the Third Wave Museum First wave – pre-industrial culture and technologies Second wave –Industrial culture Third wave - interpretation

Management – eco museum, heritage center, theme park?

Heritage in Future - Institutional Capacity Museum of History of Technology Museum of Social History Mini Science center Landscape school House of sounds and motion

Imagineering economy: Production of Attractions Culture Landscape Infrastructure

Imagineering economy: the first underground exhibition in Serbia Museum exhibitions Inside –Outside –Underground

Landscape Reading: Production of Attractions Protection Learning Action –Recreation Sports –Relaxation Photography Painting Music

Plan Your marriage, not only wedding! Planning: –Spatial plans –Master plan –Social inclusion plan –Interpretation plan Exhibitions plan Communication plan –Access plan –Marketing plan –Management plan

Knowledge and training The Best guides are the best miners Training –New jobs –New people

Capacities for tourism - Benchmarking Buildings Infrastructure Management

Economic impacts – Sustainability Key Admissions Shopping Grants Donations Sponsorship Renting space Restaurants Events Knowledge selling

Education is fun ! Mini Science centers and mini markets for dreams –Learning and sport! –Sound and Motion! –Sounds of Silence!

Marketing strategy Towards partners Towards visitors

Thats why we are here! Strengthen partnership: In order to sell in future– we are ready to buy today